A testing discipline backed by research, not redesigns built on guesswork.
We start by mapping where visitors enter, where they stall, and where they leave. Using analytics, heatmaps, session recordings, and form analysis, we find the pages and steps that lose the most people. This tells us where a fix is worth the effort, instead of guessing.
Every test starts with a clear statement: what we think is wrong, why, and what we expect a change to do. We pull from the research, plain usability principles, and your own customer feedback. Each hypothesis is ranked by likely impact and ease, so the highest-value ideas get tested first.
We set up A/B or split tests so the new version is measured against the current one with real traffic. We wait for enough data and statistical confidence before deciding, which avoids calling a random swing a result. Only changes that genuinely move the metric get shipped.
Winning variations are rolled out and the lift is confirmed in your analytics. We document what worked and what did not, then feed those learnings into the next round. CRO compounds over time, so we treat it as an ongoing cycle rather than a single project.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons has run digital marketing since 2016 from our Delhi headquarters, with a US entity, across SEO, PPC, social, content, e-commerce, and web. CRO sits at the center of that work because more traffic only pays off if the site converts. We treat optimization as a repeatable process of research, hypothesis, test, and review, so improvements are earned through evidence and hold up over time.
We tie every test to a measurable goal in your analytics, so you can see the effect on leads, sales, or sign-ups
We run CRO alongside SEO, PPC, and web development in-house, so traffic and conversion work pull in the same direction
Real questions people ask Dcrayons about cro services. Honest answers, no jargon.
Conversion rate optimization, or CRO, is the process of increasing the share of website visitors who take a desired action, such as buying, signing up, or filling out a form. It works by finding where people hesitate or leave, testing changes to those moments, and keeping the versions that perform better. The aim is to get more value from the traffic you already have.
SEO and PPC bring people to your site, while CRO focuses on what happens once they arrive. You can run all three together: SEO and PPC grow traffic, and CRO raises the percentage of that traffic which converts. The three work best in combination, which is why Dcrayons keeps them under one roof.
It depends on your traffic volume, because A/B tests need enough visitors to reach a confident result. A high-traffic page may show a clear answer in a few weeks, while a lower-traffic page can take longer or call for a different testing approach. CRO is also cumulative, so the bigger gains usually come from several test cycles rather than one.
You need enough visitors and conversions for a test to reach statistical confidence in a reasonable time. Pages with steady traffic and a decent number of conversions per week are the easiest to test cleanly. For lower-traffic sites, we lean on usability research, qualitative feedback, and bigger structural changes rather than small split tests.
It runs in cycles: research the funnel with analytics and user behavior data, form hypotheses about what is blocking conversions, build and run controlled A/B tests, then ship the winners and document the learnings. Each round informs the next, so the program improves with every test. Dcrayons handles the research, test setup, analysis, and reporting throughout.
Done properly, CRO supports SEO rather than working against it, because a clearer, faster, more usable page tends to help both. We watch page speed and core technical signals when we make changes, and we test variations so any negative effect shows up before it ships site-wide. Because our SEO and CRO teams work together, the two stay aligned.
A free, no-obligation readout and a 90-day plan to improve.