A digital marketing team that sets up the channel properly and writes messages people actually want to read.
Start by deciding between the free WhatsApp Business app and the WhatsApp Business API. The app suits small teams handling chats manually from a phone. The API, accessed through a Meta partner platform, is what you need for bulk broadcasts, multiple agents, chatbots, and CRM connections at scale.
Apply for a green tick verified business profile and confirm your display name and number with Meta. Then collect opt-ins the honest way through website forms, click-to-WhatsApp ads, and QR codes at checkout. Contacts who chose to hear from you reply more and report far fewer messages as spam.
WhatsApp requires pre-approved templates for any message you send outside a 24-hour reply window, so write clear utility and marketing templates and submit them for approval. Layer in a chatbot for FAQs, order updates, and lead qualification, and route anything complex to a human agent. Keep automation short and useful rather than chatty.
Track delivered, read, and reply rates alongside the conversation-based pricing Meta charges per session. Segment contacts by behaviour and purchase history so each broadcast is relevant, and retire templates that get muted or blocked. Steady review of these numbers is how a list keeps earning rather than burning out.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons treats WhatsApp as part of a wider plan rather than a one-off blast tool. We help you choose a platform, get verified with Meta, and build template and chatbot flows that follow the messaging rules so your number stays in good standing. Because we also run your SEO, ads, social, and web work, the leads you capture on WhatsApp connect back to everything else you are doing to grow.
We handle the full WhatsApp Business API setup, from partner platform selection to green tick verification and template approvals
We write opt-in flows and click-to-WhatsApp ad funnels that fit how your customers already buy
Real questions people ask Dcrayons about whatsapp marketing. Honest answers, no jargon.
The WhatsApp Business app is a free phone app for small teams who answer chats manually and send to a limited number of contacts. The WhatsApp Business API has no app of its own and is used through a Meta partner platform, which lets you send approved broadcasts, run chatbots, add multiple agents, and connect a CRM. Most businesses that want to market at scale need the API rather than the app.
WhatsApp marketing is allowed when you message people who have opted in and you follow Meta's rules on templates and timing. Sending unsolicited bulk messages breaks WhatsApp policy and can get your number blocked. The safe approach is to collect clear opt-ins through forms, ads, and QR codes, and to send messages people find useful.
Costs come from two places: the platform fee for the partner tool you use for the WhatsApp Business API, and Meta's own conversation-based charges. Meta bills per 24-hour conversation session, and the rate varies by country and by whether the conversation is marketing, utility, authentication, or service. Dcrayons can estimate a budget once we know your contact volume and message mix.
A message template is a pre-written message format you submit to Meta for approval before you can send it outside a live 24-hour chat window. Templates exist so businesses cannot send unchecked promotional content to people who are not actively chatting. You create separate templates for marketing, utility updates, and authentication, and each one is reviewed before it goes live.
You do not strictly need the green tick to send messages, but it helps. The green tick is Meta's official business verification badge and it shows your verified business name to customers, which builds trust and reduces the chance people block or report you. Dcrayons handles the verification application as part of setup.
Build your list by giving people clear reasons and easy ways to opt in, such as website chat widgets, click-to-WhatsApp ads, QR codes on receipts and packaging, and checkout opt-in boxes. Never buy contact lists or scrape numbers, because that breaks WhatsApp policy and leads to blocks. A smaller list of people who chose to hear from you will always outperform a large bought one.
A free, no-obligation readout and a 90-day plan to improve.