A digital marketing agency that treats accessibility as part of good content, not a separate checklist
Use real heading levels in order, one H1 per page, then H2s and H3s that nest logically. Screen reader users navigate by jumping between headings, so a page that only looks structured but uses styled text instead of true headings is unusable to them. Clear structure also gives search crawlers the same outline of your content.
Add alt text that conveys what an image means in context, and mark purely decorative images so assistive tools skip them. Give videos captions and provide transcripts for audio so people who are deaf or hard of hearing, or who are in a sound-off setting, get the full message. Never put important information only inside an image of text.
Write link text that makes sense out of context, so "read the 2025 SEO checklist" instead of "click here." Label every form field, group related inputs, and pair error messages with the field they belong to. People using a keyboard or screen reader move element by element, so each control has to explain itself without surrounding text.
Keep enough contrast between text and background, and never use color as the only way to signal meaning such as a red field that looks identical otherwise. Confirm that everything works with the keyboard alone, with a visible focus outline as you move. Test with a real screen reader and an automated checker together, since each catches issues the other misses.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons is a digital marketing agency founded in 2016, with our headquarters in Delhi and a US entity. We approach content accessibility the same way we approach content quality: clear structure, plain language, and pages that work for the widest possible audience. Much of what makes content accessible also makes it easier to read and easier for search engines to parse, so the work supports your visibility goals at the same time. We focus on practical, honest improvements you can maintain, not a one-time report that sits in a drawer.
We build accessibility into how we structure headings, write alt text, and label forms during content production, rather than auditing it in at the end
We pair manual checks using a keyboard and screen reader with automated tools, because automation alone misses meaning-based issues like vague link text or unclear alt descriptions
Real questions people ask Dcrayons about content accessibility. Honest answers, no jargon.
Content accessibility is the practice of creating text, images, video, and documents so people with disabilities can perceive, understand, and use them. It covers things like proper headings, alt text for images, captions for video, readable contrast, and full keyboard support. The goal is that no one is locked out of your content because of how it was built.
It matters because a large share of people live with some form of disability, and inaccessible content quietly excludes them as readers and customers. In many regions accessibility is also a legal expectation tied to standards like WCAG, so ignoring it carries real risk. On top of that, accessible content is usually clearer and better structured, which helps every visitor and supports search performance.
No, but the two overlap a lot. Accessibility is about people and assistive technology being able to use your content, while SEO is about search engines finding and ranking it. Practices like logical headings, descriptive link text, alt attributes, and captions serve both, so accessible content tends to be more search-friendly as a side effect.
WCAG, the Web Content Accessibility Guidelines, is the widely used standard that defines how to make web content accessible, organized around being perceivable, operable, understandable, and reliable. Many laws and contracts reference WCAG levels A and AA as the benchmark to meet. Whether it is strictly required depends on your country, sector, and customers, but following it is the most reliable way to cover your bases.
Describe what the image communicates in its context, not just what it literally shows, and keep it concise. For a chart, summarize the takeaway rather than listing every data point, and for a product photo mention the detail that matters to the reader. Mark decorative images so screen readers skip them, and avoid starting with phrases like "image of" since the technology already announces that.
Automated checkers are useful and fast, but they cannot confirm full accessibility on their own. They catch issues like missing alt attributes or low contrast, yet they cannot judge whether alt text is meaningful, whether link text makes sense, or whether the reading order is logical. Real confidence comes from combining automated scans with manual testing using a keyboard and a screen reader.
A free, no-obligation readout and a 90-day plan to improve.