A digital marketing agency that treats crisis content as part of your wider communications and search presence.
Most crises fall into predictable categories: a data breach, a product fault, a safety incident, a staff issue, a service outage. Draft template statements for each likely scenario in advance, with blanks for the facts you will not know until it happens. When something breaks, you edit a tested draft instead of writing from a blank page while the phone rings.
In the first hour, people want to know what happened, whether they are affected, and what to do next. State the confirmed facts plainly and say openly what you do not yet know. Avoid defensive or legalistic phrasing, because the goal of early content is to be clear and accountable, not to win an argument.
A press statement, a customer email, a social post, and a holding line on your website serve different readers and move at different speeds. Keep the core facts identical across all of them so nothing contradicts, then adjust length and tone for each audience. Customers need instructions, journalists need a spokesperson and timeline, staff need to hear it from you before they read it elsewhere.
Silence reads as either guilt or chaos, so commit to a visible update schedule even when the only update is that you are still investigating. Once the immediate crisis passes, the content job shifts to explaining what changed, answering the questions people still carry, and publishing the longer pieces that rebuild search visibility and trust over the following weeks and months.
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“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
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“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
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“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
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“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
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“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
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“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons is a digital marketing agency founded in 2016, with our headquarters in Delhi and a US entity, working across SEO, PPC, social, content, e-commerce, and web. Crisis content sits where communications and search visibility meet, which is the work we do every day. We help teams prepare the statements they hope never to send, keep the message consistent across every channel during the event itself, and write the recovery content that helps a brand earn back attention and trust once the immediate pressure lifts.
We help you draft and store holding statements and scenario templates before anything goes wrong, so the writing is already half done when it does
We coordinate the message across your website, social channels, email, and search so the facts stay consistent everywhere a person might look
Real questions people ask Dcrayons about content in crisis management. Honest answers, no jargon.
Content is how an organisation communicates during a crisis: the statements, updates, social posts, emails, and web pages that tell people what happened and what to do. Its job is to deliver accurate information quickly, reduce confusion and speculation, and protect the organisation's credibility. Good crisis content is clear, consistent across channels, and updated as the situation changes.
A strong first statement confirms what is known, acknowledges those affected, explains what the organisation is doing about it, and tells people where to get further information or help. It should be honest about what is still unknown rather than guessing. Keep it short and factual, and name a point of contact or spokesperson so the response feels accountable rather than anonymous.
Publish an initial holding statement as soon as you can confirm basic facts, often within the first hour, even if it only says you are aware of the situation and are investigating. Speed matters because silence invites rumours and lets others define the story for you. Holding statements prepared in advance let you respond in minutes instead of hours.
A holding statement is a short, pre-prepared message that acknowledges a developing situation before you have all the details. It matters because it lets you respond immediately, shows people you are paying attention, and buys time to gather facts without going silent. Drafting these for likely scenarios in advance is one of the most useful things a team can do before a crisis ever happens.
Decide on a single set of confirmed facts, then make sure every channel repeats them without contradiction, adjusting only length and tone for each audience. Assign one person or team to own approval so updates do not go out piecemeal. The core facts on your press release, customer email, social posts, and website should always match, because contradictions are what damage trust fastest.
Once the immediate situation is handled, content shifts to recovery: explaining what changed, answering the questions people still have, and publishing the longer pieces that rebuild search visibility and reputation. This often includes updating affected web pages, addressing the topic openly rather than deleting it, and producing steady, honest content over the following weeks. The goal is to show that the organisation learned from the event.
A free, no-obligation readout and a 90-day plan to improve.