A digital marketing agency that handles the legal, creative, and placement work most teams skip
We start by deciding what you want customers to make: a hashtag photo, an unboxing video, a written review, or a contest entry. The ask has to be specific and low-effort, because vague prompts like share your story get ignored. We tie it to a moment people already feel something, such as right after delivery or after a result they can see.
Every piece of customer content needs explicit permission before you put it on an ad or product page. We set up a rights-request flow, whether that is a reply-to-approve comment, a signed form for paid usage, or platform-native tools. Skipping this step is how brands end up in copyright and image-rights disputes, so we treat it as non-negotiable.
UGC earns its keep on the pages where people hesitate: product detail pages, checkout, landing pages, and retargeting ads. We map which content type fits each spot, since a quick clip suits paid social while star ratings and photos suit a product page. The goal is to show proof at the exact point a buyer is weighing whether to trust you.
We review submissions for quality and brand safety, then track which pieces lift click-through, time on page, or conversion. The clips and photos that perform become templates for the next round of prompts. This turns a one-off contest into a repeatable system rather than a campaign that dies after week one.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons has run digital marketing since 2016 from our Delhi headquarters, with a US entity, across SEO, PPC, social, content, e-commerce, and web. UGC sits where several of those disciplines meet: you need a creative prompt, a clean rights process, and the technical placement to put customer content on pages that rank and convert. We plan all three together so a campaign produces content you can legally reuse for months, not a burst of posts that disappear.
We build the usage-rights step into every campaign, so the content you collect is cleared for ads, email, and product pages before you publish it
We connect UGC to where it converts: product pages, paid social, and retargeting, not just a feed that nobody acts on
Real questions people ask Dcrayons about ugc campaigns. Honest answers, no jargon.
It is a structured effort to get your customers to create content about your brand, such as photos, videos, reviews, or social posts, which you then collect and reuse in your marketing. The brand sets a clear prompt and an incentive, then gathers, gets permission for, and republishes the best submissions. It works because content from real buyers feels more trustworthy than brand-made ads.
Yes. The customer owns the copyright to their photo or video, so you need explicit permission before using it in ads, on product pages, or in email. A public post or a brand hashtag does not grant you rights by itself. We set up a clear rights-request step, and for paid usage we use a written agreement so there is no dispute later.
Make the ask specific, easy, and tied to a moment they already care about, like right after they receive or use the product. A small, relevant incentive helps, such as a feature on your page, a discount, or entry into a contest. Generic requests to share your experience underperform because people do not know what to make or why it matters to them.
Put it where buyers hesitate: product detail pages, checkout, landing pages, and retargeting ads. Customer photos and star ratings on a product page reassure people who are close to buying, while short clips tend to perform well in paid social. Matching the content type to the placement matters more than posting everything everywhere.
Influencer marketing is a paid partnership with a creator who has an audience, and the content is made to your brief. UGC comes from ordinary customers who post because they had a real experience, usually without payment. UGC is cheaper and reads as more authentic, while influencer content gives you more control over reach and message. Many brands run both.
We track submission volume and quality first, then the business metrics that matter: click-through, conversion rate, and time on page where the content is placed. We compare pages with UGC against those without to see the lift. The pieces that perform best become templates for the next round, so the campaign improves instead of resetting each time.
A free, no-obligation readout and a 90-day plan to improve.