We run the affiliate plumbing and the creator relationships as one program, not two disconnected campaigns.
Give every influencer a unique discount code and a UTM-tagged affiliate link, not a generic campaign link. This lets you attribute sales to the exact creator, post, and platform, so you can see who drives revenue versus who only drives reach. Codes also work in places links cannot go, such as Reels and TikTok captions.
A pure-commission deal usually loses you the best creators, and a pure flat fee gives them no reason to keep selling. A base fee for the content plus a percentage on tracked sales aligns both sides and rewards creators who keep posting your link after the paid post ends. Set the commission rate against your real margin and customer lifetime value.
Decide how a sale gets credited before launch: last-click, the discount code used, or a set cookie window such as 30 days. Agree on how to handle a buyer who saw an influencer but bought through your own ad, so you are not paying commission twice for one sale. Write the rule into the contract so payouts are not disputed later.
After the first push, the data shows which creators actually convert, not just which got views. Move those few into an ongoing affiliate relationship with recurring commission and early access to launches, and stop paying flat fees to creators who post but do not sell. This is how a one-off collaboration becomes a steady, self-funding channel.
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“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
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“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
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“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
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“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
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“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
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“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons is a digital marketing agency founded in 2016, with our head office in Delhi and a US entity. We have run affiliate and influencer work across e-commerce and service brands, and we keep the two connected through shared tracking so you can see what each creator returns. We will tell you honestly when a creator is good for awareness but weak on sales, and structure the deal around that instead of one blanket rate.
We set up the tracking links, discount codes, and affiliate dashboard so every creator's sales are visible, not estimated
We write the contracts and commission terms so base fee, rates, and attribution rules are clear before anyone posts
Real questions people ask Dcrayons about affiliate + influencer. Honest answers, no jargon.
Influencer collaboration usually means paying a creator a flat fee to post about you, where you are buying reach and content. Affiliate marketing pays a commission on sales the person actually drives through a tracked link or code, so you only pay on results. Combining them means a creator gets paid for the content and also earns on the sales it produces.
Give each creator a unique discount code and a UTM-tagged affiliate link so checkout and analytics can tie a sale back to one creator. Affiliate software or a code-based system credits the sale automatically and calculates the commission. The code matters most on platforms where clickable links are limited, such as short-form video.
A base fee plus a commission usually works best, because a pure-commission offer is hard to sign good creators on, and a flat fee alone gives no reason to keep selling. The base covers their content time and the commission rewards real sales. Set the commission rate against your product margin so the deal stays profitable for you.
Rates vary widely by product margin and category, so there is no single correct number, and we will not quote a fixed figure as a guarantee. The practical rule is to work backward from your margin and customer value, then set a rate that leaves you profitable after the base fee. Higher-margin products can support more generous commissions than low-margin ones.
Define your attribution rule before launch: decide whether a sale is credited by the discount code used, last click, or a set cookie window. Agree how to handle a buyer who saw an influencer but converted through your own paid ad. Putting this in the contract prevents disputes and double payouts.
Give it long enough to see tracked sales, not just initial views, which usually means running through the cookie or code window plus a few weeks of repeat posting. Early reach can look strong while conversions lag, so judge on attributed revenue per creator. Then keep the creators who sell and pause flat-fee deals with those who only post.
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