A digital marketing team that measures influencer spend the way it measures paid media.
Decide upfront what the campaign should produce: reach, qualified traffic, leads, or revenue. Pick one or two primary metrics for each goal, such as cost per acquisition or click-through rate, and agree on how each will be measured before any creator goes live. Without this, you end up reporting vanity numbers like total likes that say nothing about results.
Look past follower counts at engagement rate, audience location, age split, and whether comments read like real people. Cross-check for inflated followings, sudden spikes, and bot-heavy engagement before committing budget. A smaller creator with an engaged, relevant audience often outperforms a large account whose followers do not match your customer.
Give each creator their own UTM-tagged links, promo codes, or affiliate links so you can attribute clicks and sales to the exact person and post. Connect these to your analytics and order data so you can see cost per result by creator, not just campaign totals. Clean tracking is what makes the rest of the analysis trustworthy.
Compare creators and content formats on the metrics you chose, then shift spend toward the partners and posts that convert. Keep what works for renewals, drop what does not, and feed those learnings into the next brief. Reviewing during the campaign, not only at the end, lets you fix underperformance while there is still budget to move.
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Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons is a digital marketing agency founded in 2016, with our head office in Delhi and a US entity. We treat influencer marketing as a measurable channel rather than a series of one-off posts: clear goals, clean attribution, and honest reporting on what each creator delivered. Because we also run SEO, PPC, social, content, e-commerce, and web work, the data from your influencer campaigns informs the rest of your marketing instead of sitting in a silo.
We set tracking and attribution before launch with UTMs, promo codes, and affiliate links, so every result ties back to a specific creator and post.
We have run paid media, SEO, and social since 2016, so influencer numbers sit inside the same performance reporting as the rest of your marketing.
Real questions people ask Dcrayons about influencer campaign analytics. Honest answers, no jargon.
Track the metrics that map to your goal: reach and impressions for awareness; clicks and click-through rate for traffic; and leads, sign-ups, or sales with a clear cost per result for conversion goals. Capture these per creator and per post, not just as campaign totals. Engagement rate and audience quality matter when choosing creators, but conversions and cost per result tell you whether the spend paid off.
Give each creator a unique tracked link, promo code, or affiliate link and connect it to your analytics and order data. UTM parameters let you see traffic and conversions by source in your analytics tool, while promo codes and affiliate links tie purchases directly to the creator. Set this up before launch, because attribution added afterward is unreliable.
Check whether engagement rate is consistent with the follower count, look for sudden unexplained follower spikes, and read the comments to see if they sound like real, relevant people rather than generic or repeated text. Review audience location and age data to confirm the followers match your target customer. If a creator will not share basic audience analytics, treat that as a warning sign.
There is no single universal number, because it varies by platform, audience size, and niche, and smaller accounts often show higher rates than large ones. Rather than chasing a benchmark, compare a creator against similar accounts in the same category and check that engagement looks genuine. The more useful question is whether their engaged audience matches the people you want to reach.
You can read early signals such as click-through rate and traffic within days of posts going live, but conversion data needs enough volume and time to be reliable, especially for products with a longer buying decision. Set a checkpoint partway through to catch underperformance while budget can still be moved, and a final review once results have settled. Avoid judging a single post in isolation.
Yes. When influencer links use the same UTM and attribution setup as your paid and organic channels, the results appear in the same analytics and reporting, so you can compare cost per result across channels. This also shows assisted conversions, where an influencer introduces someone who converts later through another channel. Consistent tracking across all channels is what makes the comparison fair.
A free, no-obligation readout and a 90-day plan to improve.