A digital marketing agency that works across the full path from first taste to repeat order.
Food and drink is a taste-and-trust purchase, so the first job is getting the product into mouths affordably. We build trial mechanics around sample packs, first-order discounts, combo bundles, and quick-commerce listings, then measure cost per first order against the price of a single unit. If trial costs more than the product earns back over two or three orders, we fix the offer before spending more on ads.
A snack, coffee, or supplement brand lives on reorders, not one-time buyers. We set up subscription and replenishment flows, post-purchase email and WhatsApp sequences timed to when a pack runs out, and reorder reminders that match real consumption cycles. The goal is a clear view of how many buyers come back a second and third time, since that number decides whether paid acquisition pays for itself.
F and B marketing runs into FSSAI labelling rules, restrictions on health and nutrition claims, and ad-platform checks on supplements and ingestibles. We write product copy, ad creative, and landing pages that stay within what you can legally and truthfully say, and we keep the substantiation on file. This keeps campaigns from being rejected or pulled and protects the brand from regulatory trouble later.
People hesitate to eat or drink something from a brand they do not know, so content has to do the convincing. We produce ingredient explainers, sourcing and manufacturing detail, recipe and usage ideas, and honest reviews and creator content that show the product in real use. This lowers the doubt that kills first orders and gives search and social something genuine to rank and share.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons is a digital marketing agency founded in 2016, with its headquarters in Delhi and a US entity. We work with food and beverage startups across SEO, paid media, social, content, e-commerce, and web, and we plan campaigns around the numbers that decide whether a D2C food brand survives: cost to get a first order, how many buyers come back, and what each customer is worth over time. Instead of chasing one-off sales, we build the trial-to-repeat loop and keep the messaging honest and compliant.
We connect acquisition to retention, since F and B economics depend on reorders and subscriptions, not one-time sales
We handle SEO, paid media, social, content, e-commerce, and web in one place, so trial, listings, and repeat flows are built together
Real questions people ask Dcrayons about d2c f and b marketing. Honest answers, no jargon.
It involves getting affordable trial, then turning trial into repeat orders. In practice that means sampling and first-order offers, paid acquisition on platforms where your buyers shop, subscription or replenishment flows, post-purchase messaging, and content that builds trust in the product. The strategy ties these together around cost per first order and repeat-purchase rate.
There is no single correct number, but the useful way to set a budget is by unit economics rather than a flat percentage. Work out what a first order costs to acquire and how many times an average buyer reorders, then spend up to what those repeat orders can pay back. Start with a small test budget, prove the trial-to-repeat loop on one product, and scale spend only once the math holds.
It depends on the product, but most F and B brands use a mix of paid social for trial, search for high-intent buyers, organic social and creator content for taste and trust, and email or WhatsApp for repeat orders. Quick-commerce and marketplace listings often matter alongside your own store. The right mix is the one where cost per first order and repeat rate stay healthy, which is something to test rather than assume.
In India, food labelling and claims fall under FSSAI, which restricts how you can describe health, nutrition, and ingredient benefits, and ad platforms add their own checks for supplements and ingestibles. You generally cannot make medical or disease claims, and benefit claims need substantiation. We write copy that stays inside these rules and keep the supporting evidence on file so campaigns are not rejected or pulled.
Because food and drink are consumable, the same customer can buy repeatedly, and most of the lifetime value comes from those repeat orders rather than the first one. If acquisition is expensive but buyers reorder often, the brand can be profitable, and if they do not reorder, paid ads rarely pay back. That is why we build subscription, replenishment, and reorder flows alongside acquisition from the start.
We start by checking whether trial is affordable, then build the repeat engine so first orders turn into reorders. We handle the acquisition channels, the retention flows, the content that earns trust, and the claim and compliance review in one place. The work is planned around your cost per first order, repeat rate, and customer value rather than vanity metrics.
A free, no-obligation readout and a 90-day plan to improve.