A digital marketing agency that runs the targeting, content, and tracking together
Start by defining which accounts are worth pursuing: wholesale buyers, distributors, corporate gifting clients, marketplace resellers, or repeat high-cart-value customers. We score them on order frequency, average order value, and fit, then build a named list rather than a broad audience. This list becomes the single source of truth for ads, sales, and email.
In e-commerce account selling, a purchase often involves a buyer, a finance approver, and sometimes a merchandiser. We identify these roles inside each target account so outreach reaches everyone who influences the order. Messaging is tailored to each role rather than sent as one generic pitch.
We match LinkedIn and paid social audiences to the account list, send role-specific email sequences, and brief your sales team with the same talking points. Landing pages and catalog links are personalised per account or segment. The point is that every touchpoint a target account sees tells a consistent story.
We track engagement and pipeline at the account level: which accounts opened, replied, placed a first order, and reordered. Reporting focuses on revenue and repeat purchase value per account, not raw clicks. Accounts that convert move into a retention and upsell motion to grow order size over time.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons is a digital marketing agency founded in 2016, with our headquarters in Delhi and a US entity. We work across SEO, PPC, social, content, e-commerce, and web, which means an account-based program is run by people who can build the target list, write the role-specific content, set up the ads, and connect the reporting to your store. You get one team accountable for whether named accounts turn into orders, instead of separate vendors each measuring their own slice.
We connect ABM to your store data, so target accounts are chosen on real order history and value, not guesses
Our SEO, PPC, social, and content teams work from one account list, which keeps messaging consistent across every channel
Real questions people ask Dcrayons about e-commerce abm. Honest answers, no jargon.
Account-based marketing is a strategy where you focus marketing and sales on a defined list of high-value accounts instead of a broad audience. For e-commerce, those accounts are usually wholesale buyers, distributors, resellers, corporate gifting clients, or repeat bulk purchasers. You coordinate ads, email, and sales around each account and measure success by revenue per account.
ABM fits best where order value is high enough to justify per-account effort, which is most common in B2B and wholesale. A direct-to-consumer store can still apply the same thinking to its top repeat customers and high-cart-value segments. If most of your revenue comes from many small one-off orders, broad-funnel marketing usually serves you better than ABM.
Normal e-commerce ads aim to reach as many likely buyers as possible and optimise for cost per sale at scale. ABM starts with a named list of specific accounts and concentrates spend and messaging on those accounts and the people inside them. The metric shifts from cost per click or per order to pipeline and revenue generated from your target accounts.
There is no fixed number, since it depends on your sales capacity and how personalised you want each touch to be. Many programs start with a focused list that the team can genuinely tailor outreach for, then expand once the process is working. Starting smaller lets you learn what messaging and offers move accounts before scaling spend.
We track engagement and outcomes at the account level: which target accounts engaged with ads or email, which entered conversations, which placed a first order, and which reordered. The headline measures are pipeline from target accounts and revenue or repeat purchase value per account. Click and impression numbers are used as early signals, not as the final scorecard.
We need a view of your current customers and order data so we can identify which accounts are worth targeting, plus input on your ideal buyers and sales process. Access to your ad accounts, email tool, and store analytics lets us connect campaigns to real orders. From there we build the account list, the content, and the reporting together with your team.
A free, no-obligation readout and a 90-day plan to improve.