A digital marketing agency that has run e-commerce growth since 2016, now applying AI where it genuinely helps.
Useful AI starts with usable data. We pull order history, product catalog, site behaviour, and ad platform results into one place, then fix the gaps and duplicates that quietly break models. Clean inputs are why predictions about repeat buyers or churn actually hold up.
Instead of one broad audience, we group buyers by what they have actually done: first-time versus returning, high versus low order value, browsers who never converted. Models then score who is likely to buy soon, who is at risk of lapsing, and what each group tends to purchase next. These scores feed every channel that follows.
With segments and intent scores in place, we set up the working parts: bid and budget rules for paid campaigns, triggered email and SMS flows for cart abandonment and replenishment, and on-site recommendations tied to browsing and purchase patterns. The aim is the right message to the right buyer without manual sending each time.
We track revenue per channel, return on ad spend, repeat purchase rate, and email contribution against a baseline taken before launch. A marketer reviews what the automation is doing weekly, kills what is not working, and feeds new learnings back into the segments. AI runs the volume; a person owns the judgement.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
AI marketing is only as good as the data and the judgement behind it. We have spent years running campaigns for online stores, so we know which automations move revenue and which just add noise. We set up the segmentation, predictions, and triggered flows, then keep a marketer accountable for the results and honest with you about what is and is not working.
Founded in 2016 with a Delhi headquarters and a US entity, working across SEO, PPC, social, content, e-commerce, and web
We treat AI as a tool inside a marketing plan, not a replacement for strategy, and a human reviews the decisions it makes
Real questions people ask Dcrayons about e-commerce ai marketing. Honest answers, no jargon.
It automates the data-heavy parts of marketing at a scale a small team cannot match by hand. In practice that means grouping customers by behaviour, predicting who is likely to buy or lapse, and adjusting ads, email, and product recommendations to fit each group. The goal is more relevant offers to more buyers, which tends to lift repeat purchases and return on ad spend.
You need enough order and customer history for patterns to be reliable, not necessarily a large budget. Stores with a few hundred orders can usually benefit from segmentation and triggered email flows, while predictive models work better as data grows. We assess your data first and recommend only the parts that will pay off at your current size.
We typically need access to your store platform, order and customer history, product catalog, and your ad and email accounts. From there we consolidate and clean the data before any model runs. We do not require you to move platforms; we connect to the tools you already use.
No. AI handles volume and repetition, such as scoring customers and sending triggered messages, while a marketer sets the strategy, reviews the output, and makes the calls AI should not make on its own. At Dcrayons a human stays accountable for the decisions and the brand. The combination is more effective than either alone.
We take a baseline before launch covering revenue per channel, return on ad spend, repeat purchase rate, and email contribution. After the work goes live we compare against that baseline rather than reporting raw activity. That way you can see what changed and we can drop the automations that are not earning their place.
Triggered email and ad-rule changes can show movement within the first few weeks because they act on existing traffic and buyers. Predictive segmentation usually needs more time to gather data and prove out, often a couple of months. Timelines depend on your traffic, order volume, and data quality, and we set realistic expectations before starting.
A free, no-obligation readout and a 90-day plan to improve.