A digital marketing agency that treats conversion as a measured discipline, not guesswork
We trace the full path from landing page to funded account, including signup, KYC verification, document upload, and first transaction. Using analytics and session data, we pinpoint the exact steps where users abandon, such as a long form or an unclear fee disclosure. Knowing where the leak sits tells us what to fix first.
Multi-step verification is where most FinTech applications stall. We restructure forms, add progress indicators, defer non-essential fields, and clarify why each piece of data is needed. The aim is to keep applicants moving without weakening compliance or identity checks.
Money apps lose conversions when users feel unsure about security or hidden costs. We place security badges, plain-language fee details, regulatory information, and real support options where doubt usually appears. Clear answers at the right moment keep users from leaving to compare elsewhere.
Every proposed change runs as an A/B or multivariate test against the current version, measured on completed conversions rather than clicks. We watch for sample size and statistical significance before calling a result. Winners ship, losers are documented, and the next test builds on what we learned.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
CRO for FinTech is different from optimizing a standard checkout because trust, regulation, and identity verification all sit between a visitor and a completed action. Dcrayons works through that reality step by step: we find where users leave, propose specific changes, test them properly, and keep only what improves real outcomes. You get a clear record of what was tried, what won, and why, so the gains compound over time.
Founded in 2016, with a team that works across SEO, PPC, social, content, e-commerce, and web, so CRO connects to the channels driving your traffic
We test against the version you already run and report on completed conversions like funded accounts and approved applications, not vanity metrics
Real questions people ask Dcrayons about fintech cro. Honest answers, no jargon.
CRO, or conversion rate optimization, is the practice of increasing the share of visitors who complete a meaningful action such as opening an account, completing KYC, or making a first transaction. For FinTech it focuses on the steps where users commonly drop off, including signup forms, identity verification, and fee disclosures. The work is to remove friction and build trust so more of your existing traffic converts.
FinTech adds layers that most websites do not have, such as KYC verification, regulatory disclosures, and stronger security concerns from users handling money. These create extra steps where applicants abandon and extra doubts that must be answered before someone commits. Good FinTech CRO improves these flows without weakening compliance or identity checks.
It depends on your traffic volume, because tests need enough visitors to reach a reliable result. Early funnel analysis and quick friction fixes can show movement within the first few weeks, while properly measured A/B tests usually need several weeks each to conclude. Higher-traffic products reach statistically valid results faster than low-traffic ones.
No. We treat compliance and identity verification as fixed requirements and optimize around them. That means restructuring forms, clarifying instructions, and improving sequencing rather than removing required checks, so the flow gets easier to complete without cutting anything regulators or your risk team need.
We run changes as controlled A/B or multivariate tests against the version currently live, and we measure completed conversions such as funded accounts or approved applications rather than clicks. Before declaring a winner we check that the test had enough sample size to be statistically reliable. Results, including the tests that did not win, are documented so decisions are based on evidence.
More traffic makes formal A/B testing faster and more reliable, but lower-traffic FinTech products can still benefit. With limited volume we lean on funnel analysis, session review, and clear usability fixes that do not require large samples to justify. As traffic grows, we add more rigorous split testing on top.
A free, no-obligation readout and a 90-day plan to improve.