A digital marketing agency that treats compliance and conversion as one problem
We map your current site, channels, and product funnel against the rules you operate under, such as RBI guidance, PCI DSS, KYC norms, and data localisation. This shows where trust, compliance, and conversion break down before anyone writes new copy or buys a single ad. You start with an honest picture of what is slowing sign-ups and what regulators expect to see.
FinTech buyers research carefully, so we build the journey from informational searches like how a product works through comparison and the actual application. Each stage gets matched to the right content and channel: SEO and educational content for early research, paid search for high-intent terms, retargeting for drop-offs. The funnel is measured to a real outcome such as a completed KYC or a first transaction, not just a form fill.
We decide which channels earn budget based on your product, margin, and sales cycle, then plan SEO, PPC, social, and content around them. Content is written to answer genuine questions about fees, security, eligibility, and how the product compares, since that is what wins trust in finance. Web and landing pages are structured so a regulated product can still load fast, rank, and convert.
We instrument the funnel so you can see cost per funded customer, activation rate, and where applications stall, not just clicks and impressions. Campaigns and pages are reviewed on a regular cadence and adjusted toward the metrics that move revenue. Compliance review stays in the loop so every claim and disclosure is accurate before it goes live.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons is a digital marketing agency that has worked across finance, e-commerce, and SaaS since 2016. For FinTech, our value is connecting the parts that usually live in separate teams: the digital strategy, the acquisition channels, the content that builds trust, and the website that has to stay both compliant and fast. We plan transformation as a sequence you can fund and measure, and we keep your compliance team in the loop so nothing ships that you cannot stand behind.
We work across SEO, PPC, social, content, e-commerce, and web, so the strategy is built and executed by one team instead of stitched together later
We plan around regulated-product realities like KYC, disclosures, and data rules, so marketing does not create compliance problems downstream
Real questions people ask Dcrayons about fintech digital transformation. Honest answers, no jargon.
FinTech digital transformation is the work of moving a financial product, its acquisition, and its customer experience to fully digital channels. Digital strategy is the plan that decides the order, the channels, and the metrics for that work. Without the strategy, transformation becomes scattered technology projects that do not connect to how customers actually find and adopt the product.
FinTech operates under regulation, so claims, disclosures, and data handling all have rules that other industries do not face. Buyers also research longer and need more trust signals around security, fees, and eligibility before they sign up. This means content and campaigns have to win trust and pass compliance review, not just generate clicks.
It depends on the product, but SEO and educational content usually carry early research, paid search captures high-intent terms, and retargeting recovers people who drop off during a long application. We decide the mix based on your margin, sales cycle, and audience rather than applying a fixed template. The point is to fund the channels that move funded customers, not every channel at once.
We plan with compliance in the loop from the audit stage, so every claim, fee statement, and disclosure is checked before it goes live. We also build the site and funnel to respect data rules like KYC handling and data localisation where they apply. The aim is marketing that your compliance and legal teams can sign off without rework.
It varies with the size of the product and the state of your current channels, which is why we start with an audit rather than a fixed timeline. Early wins like high-intent paid search and fixing conversion leaks can show results in weeks, while SEO and content compound over months. We sequence the roadmap so you fund quick wins first and build the slower, durable channels alongside them.
Track metrics tied to the product funnel: cost per funded customer, application completion rate, KYC drop-off, and activation, not just clicks and impressions. These show whether marketing is producing customers who actually use the product. We instrument the funnel so you can see where applications stall and move budget toward what works.
A free, no-obligation readout and a 90-day plan to improve.