A digital marketing agency that treats insurance as a regulated, intent-driven category, not just another lead form.
Health, term life, motor, and commercial insurance buyers search and behave very differently. We separate audiences by line of business and stage, from early research to quote-ready, so messaging and bids match where a person actually is. This stops a high-intent motor renewal prospect from seeing the same generic ad as someone casually reading about health cover.
With third-party cookies fading and insurance being a sensitive category, we lean on your own CRM lists, site visitors, and contextual placements near relevant editorial. Lookalike modelling from real policyholders extends reach without guessing. Contextual targeting also keeps you compliant by avoiding sensitive personal-data signals where regulators restrict them.
A term-life lead is not worth the same as a two-wheeler quote, so flat bids waste budget. We tie automated bid strategies to the value of each policy line and expected close rate, then cap frequency so prospects are not chased into annoyance. Bids adjust by device, time, location, and audience signal rather than one blanket number.
Clicks and form fills can look healthy while real premiums stay flat. We connect ad platforms to your lead and policy data so reporting shows cost per qualified lead and cost per issued policy, not just surface metrics. That feedback loop tells the algorithm which audiences to chase and which to drop.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Insurance marketing carries rules that general retail does not, from how you handle personal data to what you can claim about cover and pricing. Dcrayons plans programmatic campaigns with that context in mind, pairing automated bidding with clean first-party data, contextual placements, and honest measurement. Because we also handle SEO, content, and web, the landing pages and tracking behind your ads are built to convert and report properly, not left as an afterthought.
Running paid media since 2016 across PPC, programmatic, and performance campaigns for service and lead-generation businesses
Audience and bidding strategy built around policy lines and lead quality, not vanity click counts
Real questions people ask Dcrayons about insurance programmatic ads. Honest answers, no jargon.
Programmatic ads are display, video, and native placements bought through automated real-time bidding rather than manual insertion orders. For insurers, this means software bids on individual impressions that match a buyer's intent, line of business, and region, so your motor, health, or life ads reach the right person at the right moment. It replaces bulk media buying with impression-by-impression decisions guided by data.
Search ads capture people actively typing a query, while programmatic reaches them across the wider web, apps, video, and connected TV based on behaviour and context. The two work together: search catches quote-ready demand, and programmatic builds awareness and re-engages researchers who are not yet ready to buy. Most insurance programs use both rather than choosing one.
It works for all three, but the strategy differs by line. Motor and two-wheeler cover often have shorter, renewal-driven cycles that suit retargeting and time-sensitive bidding, while term life and health involve longer research and need nurturing across more touchpoints. We separate campaigns by line so budgets and messaging match each buying journey.
We rely on first-party data you already own, such as CRM lists and site visitors, plus contextual placements next to relevant editorial content. Lookalike modelling extends reach from real policyholders without exposing sensitive details. Health and financial data are restricted in many markets, so we avoid targeting signals that regulators flag and keep the approach compliant by design.
We connect ad platforms to your lead and policy systems so reporting shows cost per qualified lead and cost per issued policy, not just click-through rates. This matters because a campaign can generate cheap clicks while producing few real customers. Tracking down to issued policies also tells the bidding algorithm which audiences are genuinely valuable.
There is no single fixed figure because it depends on your policy lines, regions, and competition for those audiences. We usually start with a focused test on one or two lines, gather enough conversion data to train the bidding, then scale what proves out. Spend is priced to the scope of work rather than a flat package.
A free, no-obligation readout and a 90-day plan to improve.