A digital marketing agency that treats jewellery as a considered, high-value purchase, not an impulse buy.
Jewellery demand is driven by occasions: engagements, anniversaries, weddings, Akshaya Tritiya, Diwali and gifting. We build audience segments around these moments using purchase intent, life-event signals and your own first-party data from past buyers and site visitors. This keeps spend on people close to a real decision rather than broad reach.
We run the campaign through a demand-side platform connected to open exchanges and private deals with relevant lifestyle, bridal and fashion inventory. Creative is built per product line, so solitaires, gold chains and lab-grown pieces each get their own messaging, price framing and imagery rather than one generic banner.
Most jewellery shoppers do not buy on the first visit. We sequence ads so someone who viewed a necklace sees follow-up creative covering certification, return policy, sizing and financing over the days and weeks they are deciding. Frequency is capped so the brand stays present without feeling repetitive.
We track beyond clicks to add-to-cart, online orders and, where you have multiple locations, store visit and call data. Budget shifts toward the products, audiences and placements that produce real sales, and underperforming inventory or creative is cut on a regular review cycle.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
We are a Delhi-headquartered digital marketing agency with a US entity, building programmatic for jewellery brands that sell online, in store, or both. Our approach is plain: understand the occasion behind each sale, get the right product in front of the right buyer, and keep showing up through a buying cycle that often runs weeks. You get a team that reads the numbers honestly and tells you which products and placements are actually earning their budget.
Working since 2016 across SEO, PPC, social, content, e-commerce and web, so programmatic connects to the rest of your funnel instead of running in isolation
Campaigns built around jewellery realities: long decision cycles, wedding and festive seasonality, and the trust questions buyers ask about purity, certification and returns
Real questions people ask Dcrayons about jewellery programmatic ads. Honest answers, no jargon.
Programmatic ads are display, video and native ads bought automatically through ad exchanges and targeted at specific audiences in real time. For a jewellery business this means showing your rings, necklaces or chains to people who are researching a purchase, attending a wedding, or have already visited your site. It replaces manual ad buying with software that targets and bids per impression.
Google and Meta ads run inside those platforms, while programmatic buys inventory across thousands of websites, apps and video placements through a demand-side platform. This gives jewellery brands wider reach for retargeting and brand presence across lifestyle, bridal and news sites. Many jewellers run both, with programmatic handling broad awareness and retargeting alongside search and social.
Yes, because jewellery buyers usually take time and need several touchpoints before deciding, which is exactly what programmatic retargeting supports. We sequence ads to answer the questions that delay a purchase, such as certification, sizing, returns and financing. The goal is to stay present through the decision rather than push for an instant sale.
We plan budgets and creative around the calendar that drives jewellery demand, including wedding seasons, Akshaya Tritiya, Diwali and gifting periods. Spend is increased ahead of these windows and audience targeting shifts toward occasion and gifting intent. Outside peak periods we keep lighter retargeting running so you stay in front of buyers already considering you.
Yes. For brands with showrooms we use location targeting and, where available, store visit and call tracking to connect ad exposure to in-store activity. Creative can promote in-store appointments, try-ons or specific collections at a branch, so online spend supports offline footfall rather than only e-commerce.
We track the actions that lead to revenue: product views, add-to-cart, online orders, store visits and calls, depending on how you sell. Budget moves toward the products, audiences and placements producing real sales, and weak ones are paused. You get reporting that ties spend to outcomes, not just impressions and clicks.
A free, no-obligation readout and a 90-day plan to improve.