A digital marketing agency that understands long, high-value buying cycles
Jewellery purchases are considered, often spread over weeks or months and several store visits. We start by mapping how enquiries actually flow in, from walk-ins and referrals to Instagram DMs and website forms, then identify where customer data lives today. This shows which gaps cause follow-ups to be missed and which moments deserve an automated nudge.
Automation only works when the systems talk to each other. We connect your website forms, billing or POS records, and channels like email and WhatsApp into one CRM so every enquiry and purchase is captured against the customer. With clean records, you can segment by spend, occasion, metal preference, or last purchase date.
Once data is unified, we set up journeys that fire on real events. Examples include reminding a client when a custom piece is ready, following up after a quote on a high-value item, recovering an abandoned online cart, and reaching out before anniversaries or festive seasons. Each message is tied to a clear action, not sent on a fixed blast schedule.
We track which journeys lead to replies, store visits, and sales, then adjust timing, segments, and messaging based on what the data shows. Reporting is set up so your team can see open rates, enquiry-to-purchase movement, and which campaigns are worth repeating. The system is reviewed regularly rather than left to run on autopilot.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Jewellery marketing is different because the products are emotional, expensive, and bought infrequently, which makes trust and timing matter more than volume. Dcrayons works with jewellers to connect their existing tools and customer records, then layer automation that supports the buying journey rather than spamming it. The goal is a setup your own team can run day to day, with reporting that shows where enquiries and sales are coming from.
Founded in 2016, with a Delhi headquarters and a US entity, working across SEO, PPC, social, content, e-commerce, and web
We build automation around how jewellery actually sells, considered purchases, repeat clients, and personal relationships, not generic ecommerce blasts
Real questions people ask Dcrayons about jewellery marketing automation. Honest answers, no jargon.
It handles repetitive customer communication automatically based on real events, such as following up after an enquiry, reminding a client when a custom order is ready, or reaching out before an anniversary. This keeps your brand in front of buyers through long decision cycles without your team chasing each contact manually. It also keeps a record of every interaction so nothing slips through.
No. Many jewellers sell mostly in-store and still benefit, because automation works from any customer data you collect, including walk-in enquiries, phone leads, and social media messages. A website helps capture enquiries online, but the core value comes from organising your contacts and following up consistently. An online store simply adds more events you can automate around, like abandoned carts.
Common channels are email, WhatsApp, and SMS, often combined so a customer is reached where they actually respond. The right mix depends on how your clients prefer to communicate and which platforms your data is already on. Dcrayons sets up the channels you use rather than pushing every tool at once.
It should not, when set up correctly. Good automation sends fewer, more relevant messages tied to a customer's actual interest or history, which often feels more personal than untargeted broadcasts. Your team can still step in for high-value clients, with automation handling reminders and routine follow-ups in the background.
Timelines depend on how organised your current data is and how many channels and journeys you want to start with. A focused setup covering one or two key journeys, such as enquiry follow-up and custom-order reminders, is usually quicker than connecting every system at once. Dcrayons typically starts with the highest-impact journeys and expands from there.
Access to where your customer data currently lives, such as your billing or POS records, website forms, and social media enquiries, along with an understanding of how your sales process works today. From there we map the journey, connect the systems, and agree on the first set of automated journeys. You do not need everything perfectly organised before we begin.
A free, no-obligation readout and a 90-day plan to improve.