A digital marketing agency running WhatsApp the compliant way since the Business Platform matured
Legal WhatsApp marketing runs on the WhatsApp Business API or App, not on personal numbers or unofficial bulk-sender tools that get blocked. We register your business, verify the number, and build a clear opt-in step so every contact has actively agreed to hear from you. That consent is timestamped and stored, which is what keeps you compliant and your number protected.
Any marketing or notification message sent outside the 24-hour customer window must use a template that Meta has reviewed and approved. We write templates that pass review the first time, avoid the categories that trigger rejection, and map each one to a real customer moment such as an order update, an offer, or a reminder. This prevents the rejected-template delays and policy strikes that stall most campaigns.
We split your audience by purchase history, interest, and stage so people only get messages that are relevant to them. Personalisation goes into the template variables, and sending frequency is kept sensible so you are not flagged for spam or driving block rates up. Lower block rates protect your quality rating, which controls how many messages you can send each day.
We watch your number's quality rating and messaging tier inside the platform, since a falling rating is the first warning before restrictions hit. Beyond delivery, we track reply rates, opt-outs, and the conversations that turn into sales so you can see what the channel actually earns. Reporting ties spend on conversation-based pricing back to revenue, not just open counts.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons is a digital marketing agency founded in 2016, with our head office in Delhi and a US entity. We have worked across SEO, PPC, social, content, e-commerce, and web, and WhatsApp marketing sits inside that wider mix rather than running as a disconnected blast. The point of the channel is to talk to people who have asked to hear from you, on the terms WhatsApp allows, in a way you can stand behind if a customer or a regulator ever asks how you got their number.
We run campaigns on the official WhatsApp Business Platform with documented opt-in, so your number stays protected from bans
We handle template writing and Meta approval, including the message categories and content rules that cause most rejections
Real questions people ask Dcrayons about whatsapp marketing. Honest answers, no jargon.
Yes, when it is done through the official WhatsApp Business Platform with the recipient's consent. You must collect a clear opt-in before messaging, use approved templates for promotional sends, and handle the contact's data in line with India's data protection rules. Bulk messaging from personal numbers or grey-market sender tools is what gets numbers banned and crosses policy lines.
Yes. WhatsApp's Business Messaging Policy requires that contacts opt in before you message them, and you should keep a record of when and how each person agreed. Opt-in can come from a website form, a checkout step, a keyword reply, or another clear action. Messaging people who never opted in raises block rates and puts your number at risk of restriction.
A template is a pre-written, structured message you use to start a conversation outside the 24-hour customer service window, such as an order update or an offer. Meta reviews each template to check it follows content and category rules before you can send it. Approval protects message quality on the platform and is why working from approved templates keeps your campaigns running without policy strikes.
Numbers get banned when businesses message people without consent, send from unofficial bulk tools, or drive high block and report rates. Staying on the official Business Platform, using verified opt-in, and keeping sending relevant and reasonable in frequency is how you avoid that. We monitor your quality rating so a problem is caught before it becomes a restriction.
WhatsApp charges on a per-conversation basis, with rates that vary by conversation category and country, and Meta has been shifting toward per-message pricing for some categories. On top of platform charges there is the cost of setup, template work, and campaign management. We scope pricing to your contact volume and goals rather than quoting a flat figure, since the right setup depends on how you intend to use the channel.
Yes, and it usually works better that way. WhatsApp is strong for direct follow-up, reminders, and conversations, while SEO, PPC, social, and content bring people in at the top. We connect the channel to the rest of your funnel so a lead captured elsewhere can be moved into a consented WhatsApp conversation at the right moment.
A free, no-obligation readout and a 90-day plan to improve.