A digital marketing agency that treats finance numbers as numbers, not slides
Programmatic spend is rarely all working media. A demand-side platform takes a percentage, and you often pay separately for third-party data, verification and ad serving. Start by writing down your gross budget, then subtract these fees so the calculator measures return on what actually reaches the auction.
A click or even a form fill means little in finance. Decide what the real outcome is: a funded account, a sanctioned loan, a bound policy or a verified KYC completion. Feed the count and the average value of that action into the calculator so ROI reflects revenue you can recognise, not top-of-funnel noise.
Finance journeys are slow. A loan or insurance decision can take days or weeks after the first impression, so a same-day ROI reading will understate the campaign. Use a conversion window that matches your approval cycle and reconcile the calculator against booked outcomes once underwriting clears.
A single ROI figure hides where money is wasted. Break the result down by audience, placement and creative, then look at cost per funded account or per approved application next to it. This shows which line items earn their fee and which ones to pause, rather than judging the whole campaign on one average.
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“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
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“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
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“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons is a digital marketing agency founded in 2016, with our head office in Delhi and a US entity. We have spent that time running paid media for businesses that care about cost per real customer, and finance advertising is one of the least forgiving places to be vague about returns. When we report ROI, we show how we got there: the spend we counted, the action we treated as a conversion and the window we measured over. If a number cannot be tied back to a funded outcome, we tell you that instead of dressing it up.
We measure programmatic against funded outcomes and recognised revenue, not clicks or unverified form fills
We account for DSP fees, data costs and ad-serving charges so your ROI reflects true total spend
Real questions people ask Dcrayons about programmatic ads roi calculator. Honest answers, no jargon.
Take the revenue or value from qualified finance outcomes, subtract the total campaign cost, then divide that by the total cost. The key is that total cost includes the DSP fee, data fees and ad-serving charges, not just working media, and the value side comes from funded accounts, approved loans or bound policies rather than clicks. The calculator does this arithmetic once you supply spend and outcome figures.
It should be the action that creates real value for your business, such as a funded account, a sanctioned loan, a paid insurance policy or a completed KYC. Clicks and raw leads are useful as early signals but they overstate ROI because most do not convert to revenue. Define the conversion at the point where money is recognised or a customer is approved.
Cheap clicks often hide expensive customers in finance. A low cost per click can still produce a poor ROI if few of those clicks become funded accounts, or if DSP and data fees inflate your real cost per impression. Measure against funded outcomes and include all platform fees, and the picture usually becomes clearer.
Match it to your approval cycle rather than a fixed default. Loan underwriting, policy binding and account verification can take days to weeks, so a 1-day or 7-day window will undercount conversions and make ROI look worse than it is. Pick a window that covers the typical time from first impression to a booked outcome, then reconcile once decisions clear.
Yes. Working media is only part of what you pay. The demand-side platform usually takes a percentage, and third-party data, verification and ad serving are billed on top. Leaving these out makes ROI look stronger than it is, so the calculator should use total spend to keep the result honest.
It can, as long as you apply the same conversion definition and cost rules to each channel. Use the same funded outcome and the same full-cost accounting for search, social and programmatic, then compare cost per outcome and ROI side by side. Dcrayons runs these channels in-house, so we can align the measurement rather than compare numbers built on different rules.
A free, no-obligation readout and a 90-day plan to improve.