One team running paid and organic search as a single plan.
We start by mapping the actual searches your buyers type, then sort them by intent: research, comparison, or ready to buy. Each query gets assigned to the channel that fits it best, with ad budget aimed at high-intent commercial terms and SEO aimed at informational and long-tail terms. This stops you from paying for clicks that organic could win for free, and from waiting months to rank for terms a Google Ads bid can capture now.
We build the Google Ads account around tight ad groups, match types, and negative keyword lists so spend goes to relevant searches only. Bids, budgets, and Quality Score are managed against cost per acquisition rather than clicks, because a cheaper click that never converts is the more expensive option. Landing pages and ad copy are matched to each query so the click has somewhere useful to land.
On the organic side we fix technical issues, improve page structure, and publish content that answers the searches paid ads cannot afford to cover at scale. This builds rankings that keep sending traffic after the ad spend stops. Organic and paid share the same keyword map, so what we learn from ad conversion data tells us which SEO pages are worth writing first.
Conversion tracking is set up before launch so every rupee and click is tied to a lead, sale, or call. We review search term reports, ranking movement, and cost per result on a regular cadence, then shift budget toward what is working. Reporting shows paid and organic side by side so you can see the full picture of how your site earns search traffic.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons has worked in search marketing since 2016, from our Delhi headquarters and a US entity, across SEO, PPC, social, content, e-commerce, and web. Because we handle both paid and organic search in the same team, we can decide query by query whether an ad bid or a ranking effort is the smarter use of your budget. That keeps your search marketing honest about where each result actually comes from.
We run SEO and PPC under one roof, so the two channels share keyword data and budget decisions instead of working in isolation
Spend is managed against leads and sales, not clicks or impressions, with conversion tracking in place before any campaign goes live
Real questions people ask Dcrayons about search engine marketing. Honest answers, no jargon.
SEM, or search engine marketing, is the wider practice of getting found on search engines through both paid ads and organic listings. SEO is one part of SEM that focuses only on earning organic rankings without paying per click. In short, SEO is a subset of SEM, and SEM also includes paid search such as Google Ads.
Not quite. Some people use SEM to mean only paid search, but in practice strong search marketing combines paid ads with organic SEO. Paid ads buy immediate placement at the top of the results page, while SEO builds rankings that keep working after the spend stops, and the two perform best when planned together.
Paid search can drive traffic and leads within days of launch, since you are buying placement directly. Organic SEO usually takes a few months to move rankings, because search engines need time to crawl, index, and trust new or improved pages. Running both means you get early results from ads while the organic side builds compounding traffic.
Budget depends on your industry, the competitiveness of your keywords, and whether you lean more on paid or organic. Paid search needs an ongoing media budget plus management, while SEO is mostly a content and technical investment over time. We scope budget to your goals and target cost per lead rather than quoting a flat number that ignores your market.
We set up conversion tracking before launch so every click ties back to a lead, sale, or call, not just traffic. From there we track cost per acquisition, search term reports, and ranking movement for organic pages. Success is measured by the results that reach your business, not by impressions or vanity click counts.
You can start with one, but most businesses get more from running both. Paid search covers high-intent buying terms and gives fast data on what converts, while organic SEO captures research and long-tail searches at a lower long-term cost. Sharing one keyword map between them means each channel makes the other smarter.
A free, no-obligation readout and a 90-day plan to improve.