A digital marketing agency that runs creator campaigns alongside your wider funnel.
Decide what the campaign is actually for: awareness, traffic, sign-ups or sales. The goal changes everything downstream, from the type of creator you brief to the metric you report. A reach goal points you toward larger accounts, while a conversion goal usually rewards smaller niche creators whose audience matches your buyer.
Nano (roughly 1k-10k followers) and micro (10k-100k) creators often have higher engagement and lower cost per post, which suits niche or local campaigns. Macro and celebrity accounts buy reach but rarely convert as efficiently. Vet every creator by audience location, comment quality and past brand work, not follower count alone.
Give the creator your key message, the must-say claims, the call to action and what to avoid, then let them script it in their own voice. Audiences spot copy that reads like an ad and tune out. Agree on deliverables, usage rights, posting dates and required disclosure before any content is made.
Use unique discount codes, UTM-tagged links or affiliate links so each creator's results are attributable. Compare cost against the goal metric you set in step one, whether that is cost per click, cost per acquisition or view rate. Keep what works, drop what does not, and renew with proven creators rather than chasing new ones every cycle.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Influencer marketing rarely works in isolation. A creator post drives interest, but the landing page, the offer and the follow-up decide whether that interest turns into a customer. Because Dcrayons works across SEO, PPC, social, content, e-commerce and web, we plan creator campaigns as part of the full journey rather than a one-off post, and we report against the goal you set rather than vanity counts.
We connect creator activity to the rest of your marketing, so social, SEO, content and paid media point at the same goal
We brief creators on disclosure and claim rules up front to keep campaigns compliant
Real questions people ask Dcrayons about influencer marketing guide. Honest answers, no jargon.
It is when a brand partners with a content creator who has an engaged audience to promote a product or message to that audience. The recommendation carries weight because it comes from someone the audience already follows and trusts. Brands pay for this in cash, free product, commission or a mix of all three.
Cost varies widely by creator size, platform, content type and usage rights, so there is no single rate card. Nano and micro creators are far cheaper per post than macro accounts, and a single video usually costs more than a static post or story. Rather than chase the biggest name, set a budget against your goal and spread it across creators whose audience matches your buyer.
The tiers are defined roughly by follower count: nano around 1k-10k, micro 10k-100k, macro 100k to a few million, and celebrity above that. Smaller tiers tend to have higher engagement and lower cost, which suits niche and conversion goals. Larger tiers buy broad reach but usually convert less efficiently per rupee or dollar spent.
Yes. In India the ASCI guidelines require a clear disclosure label like Ad, Sponsored or Paid Partnership on any post with a material connection, and in the US the FTC requires the same. The disclosure must be easy to see, not buried in hashtags, and the brand is responsible for making sure creators comply.
Decide the goal first, then measure against it. For awareness, look at reach, views and engagement rate; for response, use unique discount codes and UTM-tagged links to attribute clicks, sign-ups or sales to each creator. Compare the cost of each partnership against that goal metric so you know which creators to renew.
No. Local businesses, B2B companies and niche services all use it, often with smaller creators whose audience is tightly matched to a specific buyer. A regional creator or an industry voice with a few thousand engaged followers can outperform a large account for a focused campaign, because relevance usually matters more than raw reach.
A free, no-obligation readout and a 90-day plan to improve.