One sales number per account
Every campaign is tied to ONE sales number you pick.
Your strategist works to it and the monthly report shows it. No vanity dashboards.
Build trust through creators
Every Dcrayons influencer marketing plan stands on six pillars: results you can prove, a method you can check, and sales numbers your finance team can read.
One sales number, full scope
Score and tracking We tie every creator campaign to ONE sales number you choose on the first call. Your strategist works to that number and the monthly report shows it. No vanity dashboards.
A senior strategist on your account
Week one through week twelve The senior person who plans your campaign is the same person who runs it. No junior account managers learning on your budget.
Real experience since 2016
DcrayonsAI toolkit We have run creator partnerships since 2016 across India, the US, the UK, and the UAE. We know which nano and micro influencers actually move sales, and we write briefs that protect your brand.
Walk away at day 90
No yearly lock-in We work month to month after the first 90 days. We earn the next 90 days every 90 days, and clients stay because the results keep building.
Social Media and Content team plus add-ons
Work that compounds Influencer work sits inside our wider Social Media and Content team. Clients often add nearby services as the partnerships grow across each cycle.
A report your finance team can read
Weekly calls plus monthly summary A weekly call with your strategist plus a monthly Score report tied to your sales number. A clear report your finance team can read with no translation.
HOW DCRAYONS INFLUENCER MARKETING WORKS
How Dcrayons runs your creator campaigns in 90 days
A short walkthrough of how we work, from your Score report in week one to clear sales tracking by week twelve.
What is influencer marketing?
Influencer marketing means working with trusted creators to reach buyers. Three cards cover what it means, why our work is different, and how we measure it on every account.
Step 1: What influencer marketing means here
Definition Influencer work sits inside our Social Media and Content team. We treat it as a steady program, not a one-off post. We plan it for your brand, run it over 90 days, and measure it against one sales number.
Step 2: Why our creator work is different
Differentiation We match you with creators who fit your buyers, not just creators with big follower counts. Every brief sets the message, the rules, and clear FTC disclosure so each post stays honest and on brand. Same goals at the bottom of the funnel, a smarter way to get there.
Step 3: How we measure creator campaigns
Measurement A Dcrayons Score report sets the starting line. Weekly calls plus a clear monthly summary track your sales number across the 90-day cycle. You can walk away at day 90.
What we track on every creator campaign
What you get on every Dcrayons influencer marketing account
Each signal below maps to a real driver of sales in your market and to how creators reach your buyers. Set up and checked by the senior strategist on your account.
DcrayonsAI toolkit applied
We use our own tools to find the right creators, check their real reach, and spot fake followers before you spend a rupee on any partnership.
Clear briefs and FTC disclosure
Every creator gets a written brief with your message, your rules, and clear FTC disclosure.
Built into each campaign, not a paid add-on.
Dcrayons Score baseline
A 150-point review run in week one.
It tracks the signals that matter for your creators across reach, fit, messaging, tracking, and sales.
Weekly calls plus monthly report
A weekly call with your strategist plus a clear monthly Score summary tied to your sales number.
The report rhythm is set in your contract.
Walk away at day 90
Month to month after the first 90 days.
You can stop in every contract. We earn the next 90 days every 90 days.
Three tools behind every creator win
Score, Sequence, and our toolkit. The review, the 90-day plan, and the tools we use to pick creators and track results.
Dcrayons Score (Social Media and Content)
A 150-point review. The Social Media and Content part covers the levers we measure inside every creator campaign. Free on every proposal call.
Dcrayons Growth Formula (campaign sequencing)
The 90-day plan that ties your creator work back to one sales number. Built on the way we have run partnerships since 2016.
DcrayonsAI (operator toolkit)
Our own tools to find creators, check real reach, spot fake followers, and track results on every partnership.
How Dcrayons runs your creator campaigns
Three repeatable plays that build across cycles.
Step 1: Score
Free Dcrayons Score report in one business day. A 150-point review of your creator work mapped to your sales baseline.
Step 2: Plan
A written 90-day plan tied to one sales number you pick. A senior strategist on your account from week one. You can walk away.
Step 3: Compound
Weekly calls plus a clear monthly report. Creator work builds across cycles: the groundwork in cycle one feeds the gains in cycle two.
Get my Dcrayons influencer marketing Score in one business day
A free 150-point review of your creator work and the 90-day plan to close the gap.
+187%
Median revenue lift, year 1
Other Social Media & Content services
Influencer work sits inside our Social Media and Content team. Most clients add nearby services as the program grows.
WHY DCRAYONS
Why brands pick Dcrayons for creators
Stand out in a crowded market
Good creator work takes years of hands-on practice to get right. Dcrayons takes that work off your plate so you can stay focused on running the business.
Fair monthly fees
Flat monthly pricing tied to the work, not to your ad spend. Your quote is based on your Score report.
People-led, AI-helped
A senior strategist plus the DcrayonsAI toolkit on every account. The tools suggest; your strategist checks and ships.
Clear campaign reports
Weekly calls plus a monthly Score report your finance team can read. One sales number drives the dashboard.
No long contracts
Month to month after the first 90 days. You can stop in every contract.
Full scope
Creator work plus nearby social and content work all in one place, with one strategist. No agency hand-off seams.
Wide experience
500+ campaigns shipped across India, the US, the UK, and the UAE. The patterns travel; the tactics shift per market.
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The Score is free. The 90-day plan is yours to keep.
Across our 485+ active retainers, the median 6-month gap we see for brands without a creator program lands between Rs 5L and Rs 28L in lost revenue. Book the call to size yours.
Free 150-point Dcrayons Score report in one business day
A written 90-day creator plan tied to one sales number
You can stop in every contract, no yearly lock-in
A senior strategist on every account; we take on a limited number
Question & Answer
Frequently asked questions
Real questions brands ask Dcrayons about creators before signing on.
Most creator campaigns show first real movement in 30 to 90 days, depending on your starting Dcrayons Score, scope, and market. Full payback you can trace to sales usually lands by month 3.
Many agencies count posts and reach. We pick creators who fit your buyers, write clear briefs with FTC disclosure, and track every partnership back to sales. We have done this since 2016.
Creator retainers usually run Rs 1.8L to Rs 5L per month for single-region programs. Multi-region or larger programs scale above Rs 7L.
No. Month to month after the first 90 days. You can stop in every contract.
Influencer marketing is one of several Dcrayons Social Media and Content programs. Clients often start with creators and add nearby services as the work grows. See the full Social Media and Content overview at /services/social-media-content.
Get my Dcrayons influencer marketing Score in one business day
A free 150-point review of your creator work and the 90-day plan.