Enter your own real CPC and conversion rates from your account. The output is a forecast range, not a promise -- live results vary with competition, creative and seasonality.
Forecast (low - high band)
- Clicks / month
- 4,444 - 6,667
- Leads / month
- 133 - 200
- Cost per lead
- Rs 480 - Rs 720
- Customers / month
- 27 - 40
- Customer acq. cost
- Rs 2,400 - Rs 3,600
- Revenue / month
- Rs 4,00,000 - Rs 6,00,000
- ROAS
- 4.0x - 6.0x
Calculated in your browser. The +/-20% band reflects real-world variance. Nothing is stored.
Ad Budget & Lead Forecaster: common questions
Real questions SEO buyers ask Dcrayons before signing on. Pricing, timelines, and the AI-search reality. No fluff, no jargon.
It is a transparent model, not a guarantee. It multiplies the budget, CPC, and conversion rate you enter through standard funnel math and shows every formula. Real campaigns vary with targeting, creative, competition, seasonality, and Quality Score, so treat the output as a planning range, not a promise.
It depends entirely on your industry, offer, and margins - a lead that costs Rs 1500 can be excellent for a high-ticket B2B service and unworkable for a low-margin product. The tool shows your cost-per-lead from your own numbers; use the optional close-rate and order-value fields to see whether that CPL is actually profitable for you.
At minimum your planned monthly budget, your average CPC (or CPM plus expected CTR), and your click-to-lead conversion rate. If you do not know your conversion rate yet, the tool shows a low-expected-high range so you can plan around a realistic band instead of a single optimistic figure.
We can. The forecaster is free and self-serve, but if you want a real audit of your account, landing pages, and tracking, book a free paid-media consultation and a Dcrayons PPC specialist will review your setup and give you a concrete plan.
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