Pick your category and at least one product to see your complete plan: ad spend, agency cost, website cost and the level to start at.
All benchmarks (ad costs, conversion rates, fees, website bands) are illustrative India-market estimates as of 2026-07-06 and vary by brand, offer and creative - treat the plan as directional and pressure-test it with a strategist before committing. For product brands, revenue assumes typical multi-item carts and repeat purchases on the same ad spend. Calculated in your browser; nothing you enter is sent or stored.
How the estimator works
Five steps to your budget
From category to a complete, shareable marketing plan - here is how it works.
- Step 1: Pick how you want to estimate
Start from the result you want (revenue or leads per month) or from the services you already know you need. Both paths end at the same complete plan.
- Step 2: Choose your category and products
Pick your industry, then select the products or offerings you sell. Each carries researched India benchmarks for ad costs and conversion, so the plan reflects your market, not a generic average.
- Step 3: Slide your scale level
Five levels, from Starter to Enterprise. As you slide, the budget donut, time-to-results and profit estimate update live, and the tool marks the level we recommend for your inputs.
- Step 4: Read your complete plan
Ad spend per month, agency cost per month, website cost one-time, the website features you actually need, expected orders or leads, and a profit band. Honest ranges, not fake precision.
- Step 5: Download it or talk to us
Save the plan as a PDF or send it straight into a strategy call. Nothing you enter is stored - the plan is yours.
Get your free proposal
Tell us where you are and what you want to achieve. We reply within one business day with a clear plan and a quote.
A real budget beats a guess. Start with the honest number.
Dcrayons plans and runs full-stack growth - ads, content, SEO, websites and CRO - for brands across India. This estimator uses the same planning model our team runs on real client budgets.
Estimator questions, answered
The common questions founders ask before planning their marketing budget.
Five things: your monthly ad spend (Meta and Google), your monthly agency cost for the services included, your one-time website cost with the exact features you need, the scale level we recommend you start at, and an honest profit estimate per month with the time results take to ramp.
They are researched India-market benchmarks (ad costs, conversion rates, margins and fee bands, dated in the tool) and shown as ranges, not single numbers, because real results depend on your brand, offer and creative. Treat the plan as a strong starting point and pressure-test it with a strategist before committing.
Desired result works backwards: you enter the revenue or leads you want per month and the tool solves the budget needed. Required services works forwards: you pick the services you want and the tool prices the stack. Both end at the same complete plan.
Because ads without the right landing experience burn budget. The tool matches a website tier to your category and level - from a campaign landing page to a full store with CRO landing pages - and lists the concrete features so you can compare quotes like-for-like.
No. Everything runs in your browser. Nothing you type is sent to Dcrayons or stored, so you can plan with real figures without any privacy concern.
Ready to turn the plan into growth?
Our team can execute the exact plan you just built - website, ads, content and reporting under one roadmap.