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Free ROAS and Break-Even ROAS Calculator

Work out your return on ad spend, find the break-even ROAS your margins demand, and see the target ROAS for the profit you want - in seconds, for Google, Meta and Amazon ads.

Margin is what you keep on a sale before ad cost. Break-even ROAS is simply 1 divided by that margin.

Your numbers

ROAS
4.00x
Break-even ROASStay at or above this to profit
2.50x
Gross profit (before ads)
Rs 32,000
Net after ad spend
Rs 12,000

Profitable: your ROAS is at or above break-even, so these ads make money after product margin.

Calculated in your browser. Nothing is sent or stored.

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Question & Answer

ROAS Calculator: common questions

Real questions SEO buyers ask Dcrayons before signing on. Pricing, timelines, and the AI-search reality. No fluff, no jargon.

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Why Dcrayons

AI-first SEO since 2024

AI-first SEO since 2024

Pivoted in 2024 when Google AI Overviews started absorbing top-funnel research. SEO + share-of-answer is our combined KPI.

Senior SEO strategist on every account

Senior SEO strategist on every account

No junior SEO analysts learning on your budget. The strategist who scopes your SEO program stays on it.

Five-axis SEO Score in one business day

Five-axis SEO Score in one business day

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CFO-readable SEO numbers

Weekly cadence + monthly Score readout tied to one revenue metric. A numbers report you can hand to your CFO without translation.

Dcrayons runs paid media across Google, Meta and Amazon for businesses in India and the US, and we plan every campaign around the break-even ROAS this calculator gives you - not vanity clicks. Our PPC and marketplace teams build the margin maths into your account from day one, set bids to the target ROAS your profit goal needs, and report on profit, not just spend. If the numbers here show your current campaigns are running below break-even, a Dcrayons strategist can audit the account and tell you exactly where the money is leaking - honestly, with no inflated promises.