This guide is built for senior operators who need to act fast in 2026. Each chapter ends with a "what to do this week" callout, and every claim is sourced -- internal Dcrayons engagement data, named vendor reports, or industry benchmarks. No fluff, no vendor promo.
Table of contents
- 1. Indian B2B SaaS in 2026: the GTM reality
- 2. ABM motion: named accounts + multi-thread
- 3. PLG motion: when it fits + when it does not
- 4. Sales-led + product-led handoffs
- 5. Content marketing for technical buyers
- 6. Demand gen + intent data
- 7. LinkedIn + dark social
- 8. Pricing + packaging as marketing levers
- 9. Measurement + revenue attribution
- 10. About Dcrayons + next step
Who this is for
Indian B2B SaaS founders + heads of growth at $1M to $25M ARR, selling to US + EU + India enterprise + mid-market.
How to use it
Skim the table of contents above. Jump to the chapter most relevant to the gap you are working on. Bring screenshots, raw numbers, or your last Dcrayons Score readout to the scoping call -- this guide will not replace the conversation, but it will sharpen the questions you bring.
B2B SaaS for Indian Founders: ABM + PLG Playbook ships as a designed PDF with diagrams and worksheets. Request the download via the form on the right; we email it inside one business day.
