This guide is built for senior operators who need to act fast in 2026. Each chapter ends with a "what to do this week" callout, and every claim is sourced -- internal Dcrayons engagement data, named vendor reports, or industry benchmarks. No fluff, no vendor promo.
Table of contents
- 1. The shared-budget problem: why most setups bleed money
- 2. Campaign hierarchies that protect spend
- 3. Ad-set splits: brand, prospecting, retargeting, lookalike
- 4. PMax + Search synergy + cannibalisation guards
- 5. Meta Advantage+ vs manual campaigns: when to choose what
- 6. Amazon Ads: SP, SB, SD, DSP -- which tier gets which dollar
- 7. A/B test wiring: holding cells, lift studies
- 8. Reporting: a single revenue chart from 3 platforms
- 9. The 90-day rollout
- 10. About Dcrayons + next step
Who this is for
Founders, CMOs, VPs of Marketing, agency leads, and senior operators working on programs scoped above Rs 25 lakh per quarter. If you are evaluating Dcrayons for a 2026 program, this is the reference document for the conversation.
How to use it
Skim the table of contents above. Jump to the chapter most relevant to the gap you are working on. Bring screenshots, raw numbers, or your last Dcrayons Score readout to the scoping call -- this guide will not replace the conversation, but it will sharpen the questions you bring.
Campaign Architecture for Shared Budget: Meta + Google PMax + Amazon Ads ships as a designed PDF with diagrams and worksheets. Request the download via the form on the right; we email it inside one business day.
