This guide is built for senior operators who need to act fast in 2026. Each chapter ends with a "what to do this week" callout, and every claim is sourced -- internal Dcrayons engagement data, named vendor reports, or industry benchmarks. No fluff, no vendor promo.
Table of contents
- 1. GEO vs SEO vs AEO: clarifying the 2026 terminology
- 2. How ChatGPT, Perplexity, Gemini, AI Overviews index the web
- 3. The citation engineering framework
- 4. Entity graph construction: from messy site to structured knowledge
- 5. Schema markup for LLMs: what works, what gets ignored
- 6. llms.txt: the new robots.txt for AI crawlers
- 7. Brand mentions, co-occurrences, and the trust signal stack
- 8. GEO measurement: share-of-answer, AI-referral traffic, mentions tracking
- 9. Tools: Profound, Athena HQ, Otterly, custom rank trackers
- 10. The 90-day GEO program structure
- 11. About Dcrayons + next step
Who this is for
Founders, CMOs, VPs of Marketing, agency leads, and senior operators working on programs scoped above Rs 25 lakh per quarter. If you are evaluating Dcrayons for a 2026 program, this is the reference document for the conversation.
How to use it
Skim the table of contents above. Jump to the chapter most relevant to the gap you are working on. Bring screenshots, raw numbers, or your last Dcrayons Score readout to the scoping call -- this guide will not replace the conversation, but it will sharpen the questions you bring.
Generative Engine Optimization (GEO): The Complete 2026 Playbook ships as a designed PDF with diagrams and worksheets. Request the download via the form on the right; we email it inside one business day.
