This guide is built for senior operators who need to act fast in 2026. Each chapter ends with a "what to do this week" callout, and every claim is sourced -- internal Dcrayons engagement data, named vendor reports, or industry benchmarks. No fluff, no vendor promo.
Table of contents
- 1. Klaviyo 2026 capability map
- 2. Lists + segments architecture
- 3. Flow architecture
- 4. Predictive analytics
- 5. The 14 named D2C flows
- 6. SMS in Klaviyo
- 7. Reporting templates
- 8. About Dcrayons + next step
Who this is for
Marketing leads at D2C brands running Klaviyo as the primary email + SMS platform.
How to use it
Skim the table of contents above. Jump to the chapter most relevant to the gap you are working on. Bring screenshots, raw numbers, or your last Dcrayons Score readout to the scoping call -- this guide will not replace the conversation, but it will sharpen the questions you bring.
Klaviyo for D2C: Production Workflows ships as a designed PDF with diagrams and worksheets. Request the download via the form on the right; we email it inside one business day.
