This guide is built for senior operators who need to act fast in 2026. Each chapter ends with a "what to do this week" callout, and every claim is sourced -- internal Dcrayons engagement data, named vendor reports, or industry benchmarks. No fluff, no vendor promo.
Table of contents
- 1. Marketing spend in 2026
- 2. Brand vs performance split
- 3. The 60-30-10 rule (and its limits)
- 4. Cohort-aware budgeting
- 5. Channel-by-channel ROI math
- 6. Reforecasting + reallocation cadence
- 7. About Dcrayons + next step
Who this is for
CFOs, founders, and CMOs aligning on marketing budget allocation for the next planning cycle.
How to use it
Skim the table of contents above. Jump to the chapter most relevant to the gap you are working on. Bring screenshots, raw numbers, or your last Dcrayons Score readout to the scoping call -- this guide will not replace the conversation, but it will sharpen the questions you bring.
Marketing Spend Allocation: The 2026 CFO's Framework ships as a designed PDF with diagrams and worksheets. Request the download via the form on the right; we email it inside one business day.
