This guide is built for senior operators who need to act fast in 2026. Each chapter ends with a "what to do this week" callout, and every claim is sourced -- internal Dcrayons engagement data, named vendor reports, or industry benchmarks. No fluff, no vendor promo.
Table of contents
- 1. Why marketing tool stacks bloat
- 2. Tool inventory + usage data
- 3. Redundancy mapping
- 4. Consolidation math + savings
- 5. Migration discipline
- 6. Vendor negotiation
- 7. About Dcrayons + next step
Who this is for
CMOs + marketing-ops leads cutting marketing tool spend without losing critical capability.
How to use it
Skim the table of contents above. Jump to the chapter most relevant to the gap you are working on. Bring screenshots, raw numbers, or your last Dcrayons Score readout to the scoping call -- this guide will not replace the conversation, but it will sharpen the questions you bring.
Vendor Consolidation: Cutting the Tool Stack in Half ships as a designed PDF with diagrams and worksheets. Request the download via the form on the right; we email it inside one business day.
