One revenue metric per engagement
Every account is tied to ONE revenue number you pick, like cost per lead.
The strategist works to it and the monthly report shows it. No vanity dashboards.
Build trust through clear paid search work
Every Dcrayons paid search engagement is built on six pillars: results you can prove, a method you can check, and revenue numbers your finance team can read.
One revenue metric, full-scope
Score + measurement We tie your whole account to ONE number you pick on the first call, like cost per lead or sales. The strategist works to that number and the monthly report shows it. No dashboards full of noise.
Senior strategist on the account
Week-one through week-twelve The senior person who plans your account is the same person who runs it every week. No junior staff learning paid search on your budget.
Hands-on since 2016
DcrayonsAI toolkit We have run Google Ads since 2016 across India, the US, the UK, and the UAE. That hands-on history shapes how we set up search, Shopping, and Performance Max for your goals.
Mutual kill-switch at day-90
No annual lock-in Month to month after the first 90-day start. We earn the next 90 days every 90 days, and clients stay because the results build over time.
PPC & Paid Advertising expertise + adjacencies
Programs that compound Paid search sits inside our wider PPC and paid advertising work. Clients add nearby services, like paid social, as the program grows over each cycle.
CFO-readable monthly readout
Weekly cadence + monthly summary A weekly call with your strategist plus a monthly Score report tied to your one number. A clear report your finance team can read without a translator.
HOW DCRAYONS GOOGLE ADS WORKS
How Dcrayons runs your paid search in 90 days
A 90-second walkthrough of how a Dcrayons paid search engagement runs, from your Score report in week one to a clear, results-led report in week twelve.
What is Google Ads management?
Google Ads management is the paid search side of our PPC and paid advertising work. Three cards covering what it is, why we are different, and how Dcrayons measures it on every account.
Step 1: What paid search work covers
Definition Paid search sits inside our PPC and paid advertising work. We treat it as a real, ongoing program, not a one-off project. We scope it per account, plan it over 90 days, and measure it against one revenue number.
Step 2: Why Dcrayons paid search is different
Differentiation We have run campaigns since 2016, so we know which type fits which goal. Search for high-intent buyers, Shopping and Performance Max for products, and tight conversion tracking so every rupee is measured. Same goals at the bottom of the funnel, smarter setup at the top.
Step 3: How we measure your campaigns
Measurement A free Dcrayons Score that checks your account across 150 things sets the baseline. A weekly call plus a monthly finance-ready summary tracks your one number across the 90-day cycle. Mutual exit at day 90.
Technical paid search signals we set up
Default work on every Dcrayons paid search account
Each signal below maps to a real lever in your campaigns and your tracking. Search, Shopping, Performance Max, bids, budgets, and conversion tracking. Set up and checked by the senior strategist on your account.
DcrayonsAI toolkit applied
Our internal tools help the strategist build, check, and improve your campaigns faster, from keyword research to bid and budget reviews across search and Shopping.
Conversion tracking done right (new for 2026)
We set up clean conversion tracking so every lead and sale is counted properly.
That way bids and budgets follow real results, not guesses. Standard on every account, not a paid add-on.
Free Dcrayons Score baseline
A free check in week one that scores your account across 150 things.
It tracks the signals that matter for paid search, from setup and structure to tracking and revenue.
Weekly cadence + monthly readout
A weekly call with your strategist plus a monthly finance-ready Score summary tied to your one number.
The reporting rhythm is locked in the contract.
Mutual kill-switch at day-90
Month to month after the first 90-day start.
A mutual exit in every contract. We earn the next 90 days every 90 days.
Three Dcrayons tools behind every paid search win
Score, Sequence, and our operator toolkit. The free check, the 90-day plan, and the tools we run on every paid search account.
Dcrayons Score (PPC & Paid Advertising axis)
A free check that scores your account across 150 things. The paid advertising part covers the day-to-day levers we measure inside every paid search account. Free on every proposal call.
Dcrayons Growth Formula (Google Ads sequencing)
The 90-day plan that ties your paid search work back to one revenue number. Refined over years of running real campaigns since 2016.
DcrayonsAI (operator toolkit)
Our internal tools help the strategist research, build, and improve campaigns across search, Shopping, and Performance Max.
How Dcrayons runs your campaigns
Three repeatable plays that build on each other across cycles.
Step 1: Score
A free Dcrayons Score report in one business day. A check of your account across 150 things, mapped to your revenue baseline.
Step 2: Plan
A written 90-day plan tied to one revenue number you pick. A senior strategist on the account from week one. Mutual exit any time after 90 days.
Step 3: Compound
A weekly call plus a monthly finance-ready report. Your results build across cycles, with the groundwork in cycle one feeding gains in cycle two.
Get my Dcrayons Google Ads Score in one business day
A free check of your account across 150 things, plus the 90-day plan to close the gap.
+187%
Median revenue lift, year 1
Other PPC & Paid Advertising services
Paid search sits inside our PPC and paid advertising work. Most clients add nearby services as the program grows.
WHY DCRAYONS
Why Dcrayons paid search beats the rest
Succeed in a crowded marketplace
Getting paid search right takes years of hands-on work. Dcrayons takes that off your plate so you can stay focused on running the business.
Affordable retainers
Flat monthly fee tied to the work, not to your media spend. The quote is anchored to your free Score report.
Human-driven AI
A senior strategist plus the DcrayonsAI toolkit on every account. The tools suggest; the strategist checks and ships the work.
Transparent campaign reports
A weekly call plus a monthly finance-ready Score report. One revenue number drives the whole dashboard.
No long-term contracts
Month to month after the first 90-day start. A mutual exit in every contract.
Comprehensive scope
Your paid search plus nearby paid advertising work, all under one roof and one strategist. No agency hand-off seams.
Cross-industry experience
500+ campaigns run across India, the US, the UK, and the UAE since 2016. Patterns carry over; tactics adapt per category.
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The Google Ads Score is free. The 90-day plan is yours to keep.
Across our 485+ active retainers, the gap we see over six months for brands without a dedicated paid search program runs between Rs 5L and Rs 28L in lost revenue. Book the call to size yours.
A free Dcrayons Score report in one business day that checks your account across 150 things
A written 90-day plan tied to one revenue number
A mutual exit in every contract, with no annual lock-in
A senior strategist on every account; capacity is finite
Question & Answer
Frequently asked questions
Real questions paid search buyers ask Dcrayons before signing on.
Most accounts show first real movement in 30 to 90 days, depending on your starting Dcrayons Score, scope, and category. Full payback on the spend usually lands by month 3.
Many agencies report on activity. Dcrayons has run Google Ads since 2016 and works to one revenue number you pick, like cost per lead or sales, using clean conversion tracking across search, Shopping, and Performance Max.
Google Ads retainers usually run Rs 1.8L to Rs 5L per month for single-region programs. Multi-region or larger programs scale above Rs 7L.
No. Month to month after the first 90-day start. A mutual exit in every contract.
Google Ads is one of several Dcrayons PPC and paid advertising programs. Clients often start with paid search and add nearby services as the program grows. See the full PPC and paid advertising overview at /services/ppc-paid-advertising.
Get my Dcrayons Google Ads Score in one business day
A free check of your account across 150 things, plus the 90-day plan.