One revenue number per account
Every campaign is tied to ONE revenue number you pick.
Your strategist works to it and the monthly report shows it. No vanity dashboards.
Build trust through paid social ads
Every Dcrayons paid social account rests on six pillars: results you can prove, a method you can check, and revenue numbers your CFO can read.
One revenue number, full scope
Score and measurement We tie every ad campaign to ONE revenue number you pick on the first call. Your strategist works to that number and the monthly report shows it. No vanity dashboards.
Senior strategist on the account
Week one through week twelve The senior person who plans your social ads is the same person who runs them. No junior account managers learning on your ad budget.
AI-aware method since 2016
DcrayonsAI toolkit Every account ships AI-aware work as standard, so your brand shows up clearly when buyers ask ChatGPT, Gemini, Perplexity, and Google AI Overviews about your category.
Mutual kill-switch at day 90
No annual lock-in You go month to month after the first 90 days. We earn the next 90 days every 90 days, and clients stay because the ads keep getting better.
PPC and paid advertising plus add-ons
Programs that compound Paid social sits inside our wider PPC and paid advertising work. Clients add nearby services as the program grows from one cycle to the next.
CFO-readable monthly report
Weekly call and monthly summary A weekly call with your strategist plus a monthly Score readout tied to the revenue number. A report your CFO can read without anyone translating it.
HOW DCRAYONS SOCIAL MEDIA ADS WORK
How Dcrayons runs your social media ads in 90 days
A 90-second look at how a Dcrayons paid social account works, from your Score readout in week one to a clear revenue report in week twelve.
What are social media ads?
Social ads are paid campaigns you run on social platforms to reach the right buyers. Three cards cover what the work is, why ours is different, and how we measure it on every account.
Step 1: What paid social ads cover
Definition Paid social ads run on Meta, Instagram, LinkedIn, YouTube, and TikTok. We treat them as an ongoing program, not a one-off project: scoped per account, planned over 90 days, and judged against one revenue number.
Step 2: Why Dcrayons social ads are different
Differentiation AI-aware since 2016 means we also help your brand show up well when buyers ask ChatGPT, Gemini, Perplexity, and Google AI Overviews, on top of the usual paid ads work. Same goals at the bottom of the funnel, a sharper method at the top.
Step 3: How we measure your ads
Measurement A Dcrayons Score readout sets your starting point. A weekly call plus a monthly CFO-readable summary tracks the revenue number across the 90-day cycle. Mutual kill-switch at day 90.
The ad signals we set up and track
Standard on every Dcrayons paid social account
Each signal below maps to a number in your revenue stack and to how AI tools cite your brand across ChatGPT, Gemini, Perplexity, and Google AI Overviews. Set up and checked by the strategist on your account.
DcrayonsAI toolkit applied
Our in-house AI toolkit helps with audience targeting, creative testing, and making sure your brand is cited well across ChatGPT, Gemini, Perplexity, and Google AI Overviews.
Brand listings audit (new for 2026)
We check and fix your Wikipedia, Wikidata, Crunchbase, G2, and Clutch entries so AI tools cite your brand correctly.
Standard on every modern account, not a paid add-on.
Dcrayons Score baseline
A 150-point review run in week one.
It tracks the signals that matter for your ads across foundation, depth, tracking, citations, and revenue.
Weekly call and monthly report
A weekly call with your strategist plus a monthly CFO-readable Score summary tied to the revenue number.
Reporting schedule locked in the contract.
Mutual kill-switch at day 90
Month to month after the first 90 days.
A mutual kill-switch sits in every contract. We earn the next 90 days every 90 days.
Three tools behind every paid social win
Score, Sequence, Repair. The review, the 90-day plan, and the AI-citation toolkit we use on every account.
Dcrayons Score (PPC and Paid Advertising axis)
A 150-point review. The PPC and paid advertising part covers the day-to-day levers we measure inside your paid social work. Free on every proposal call.
Dcrayons Growth Formula (paid social sequencing)
The 90-day plan that ties your ad work back to one revenue number. Built in 2016 and sharpened as AI search grew.
DcrayonsAI (operator toolkit)
Our in-house AI toolkit, used across every account for review, fixes, and brand-citation work.
How Dcrayons runs your paid social
Three repeatable plays that compound across cycles.
Step 1: Score
A free Dcrayons Score readout in one business day. A 150-point review of your paid social, mapped to your revenue baseline.
Step 2: Plan
A written 90-day ad plan tied to one revenue number you pick. A senior strategist on the account from week one. Mutual kill-switch.
Step 3: Compound
A weekly call plus a monthly CFO-readable report. Your ads compound across cycles: groundwork in cycle one feeds gains in cycle two.
Get my Dcrayons social media ads Score in one business day
A free 150-point review of your paid social, plus the 90-day plan to close the gap.
+187%
Median revenue lift, year 1
Other PPC & Paid Advertising services
Paid social sits inside our PPC and paid advertising work. Most clients add nearby services as the program grows.
WHY DCRAYONS
Why Dcrayons social media ads beat the rest
Win in a crowded market
Running paid social well takes years of hands-on experience. Dcrayons takes the work off your plate so you can stay focused on the business.
Affordable retainers
Flat monthly pricing tied to scope, not your media spend. Your quote is anchored to your Score readout.
Human-driven AI
A senior strategist plus the DcrayonsAI toolkit on every account. The AI suggests; the strategist checks and ships.
Clear campaign reports
A weekly call plus a monthly CFO-readable Score report. One revenue number drives the dashboard.
No long-term contracts
Month to month after the first 90 days. A mutual kill-switch sits in every contract.
One team, full scope
Paid social plus nearby PPC and paid advertising work, all under one roof and one strategist. No agency handoff seams.
Cross-industry experience
500+ campaigns shipped since 2016 across India, the US, the UK, and the UAE. The patterns carry over; the tactics adapt per category.
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Your social media ads Score is free. The 90-day plan is yours to keep.
Across our 485+ active retainers, the median 6-month gap we measure for brands without a steady paid social program lands between Rs 5L and Rs 28L in missed revenue. Book the scoping call to size yours.
A free 150-point Dcrayons Score readout in one business day
A written 90-day paid social plan tied to one revenue number
A mutual kill-switch in every contract, no annual lock-in
A senior strategist on every account; we take on a limited number
Question & Answer
Frequently asked questions
Real questions paid social buyers ask Dcrayons before signing on.
Most accounts show first real movement in 30 to 90 days, depending on your starting Dcrayons Score, scope, and category. Full revenue payback usually lands by month 3.
Traditional agencies chase activity. Dcrayons paid social, AI-aware since 2016, works toward revenue and toward your brand showing up in ChatGPT, Gemini, Perplexity, and Google AI Overviews.
Social media ads retainers usually run Rs 1.8L to Rs 5L per month for single-region programs. Multi-region or larger programs scale above Rs 7L.
No. You go month to month after the first 90 days. A mutual kill-switch sits in every contract.
Paid social is one of several Dcrayons PPC and paid advertising programs. Clients often start here and add nearby services as the program grows. See the full PPC and paid advertising overview at /services/ppc-paid-advertising.
Get my Dcrayons social media ads Score in one business day
A free 150-point review of your paid social, plus the 90-day plan.