Challenge
Bharatselo, a Made-in-India seller of brass, copper, and metal handicraft goods, needed an online store that could present a wide catalogue of puja items, idols, kitchenware, and corporate gifts without feeling cluttered. The brief was a clean, mobile-ready storefront that helps shoppers browse deep product categories and reach a clear price quickly.
Solution
Results
The launched site gives Bharatselo a fast, organised shopping path across a large handicraft catalogue, with trust cues for free shipping, 30-day returns, support hours, and free COD placed near the fold. Illustrative engineering outcomes include a fast mobile load time, a strong Lighthouse performance score, a lower bounce rate, and a higher add-to-cart rate on mobile. The category-first structure and mobile collection grids made products easier to reach, which lifted browsing depth across sessions.
