Challenge
EDA Perfumes sells unisex Arabic-inspired eau de parfum in 100ml bottles and needed an online storefront that conveyed a premium feel while making it easy to browse collections, combos, and offers. The brief called for a fast, mobile-ready shop with clear merchandising and a smooth path from product discovery to cart.
Solution
Results
The new storefront gives EDA Perfumes a cohesive, premium presentation and a shorter route from landing to add-to-cart on both desktop and phones. The product grid and quick-view panel made browsing the fragrance range easier, and the merchandising of Offers and Combos surfaced the buy-more deals up front. Illustrative outcomes point to a fast mobile load time, a strong Lighthouse performance score, a higher add-to-cart rate, and a lower bounce rate.
