Challenge
Bycads needed an online store for its graphic streetwear and oversized t-shirt range, organised around themed art collections such as Pirates, Vikings, Tribes and Typography. The brief was a bold, mobile-first storefront that makes browsing many design drops easy and keeps shoppers moving toward the cart.
Solution
Dcrayons designed and built a clean black-and-white storefront where the artwork on each tee is the hero, with a high-contrast layout that keeps product graphics front and centre. We structured navigation around the brand's themed collections (Fashion Street, Vikings, Tribes, Cow Boy, Typography, Pirates, Character, Latest Drop and Sale) and added a site-wide offer bar for the "Buy 3, Get 1 Free" promotion. The product pages were tuned for mobile, with a swipeable image gallery, size and variant swatches, and clear sale pricing to shorten the path to add-to-cart.
Results
The launched store gives Bycads a fast, tidy shopping flow that scales across dozens of design drops without feeling cluttered. The mobile-first build returned a fast product-page load time and a strong Lighthouse performance score, while the streamlined collection browsing and clearer pricing supported a higher add-to-cart rate and a lower bounce rate against the prior setup.
CategoryWebDevelopment
