Challenge
Furry Fits needed a direct-to-consumer storefront for its pet clothing range, covering dog jumpsuits, raincoats, sweaters and beds, with a warm and playful look that parents of pets would trust. The brief asked for a mobile-friendly shop where shoppers could browse by category, view detailed product pages with sizing, and check out quickly.
Solution
Results
The launched site gives Furry Fits a clean, tidy shopping path on both desktop and phone, with category browsing and product detail pages that read clearly on small screens. Mobile pages settle quickly, the storefront holds a strong Lighthouse performance score, and the simpler product layout helped raise the add-to-cart rate while trimming the mobile bounce rate. The brand now has a storefront that reflects its playful identity and is ready to grow its catalogue.
