Challenge
Glowlush, a dermatology-led skincare brand with clinics in Delhi and Mumbai, needed an online store that carried its clinical credibility while selling brightening creams, facewashes, and serums directly to shoppers. The brief asked for a soft, trustworthy storefront that loaded quickly and converted browsers on mobile.
Solution
Results
The store launched as a mobile-first storefront where the product detail page, quantity selector, and bottom tab navigation work cleanly on a phone. The hero loads quickly, the responsive build holds a strong Lighthouse performance score, and the streamlined catalog-to-cart path raised the add-to-cart rate in early testing while bounce rate on the home page eased. The result is a storefront that reads as clinical and reassuring without feeling clinical to shop.
