Challenge
London Prime, a premium makeup tools brand selling brush sets, eyelash curlers, and beauty accessories, needed a direct-to-consumer storefront that felt premium yet shopped fast on mobile. The brief called for clear product merchandising, simple navigation across collections, and a checkout flow that turned promo-driven traffic into orders.
Solution
Dcrayons designed and built a mobile-first storefront anchored on a warm, neutral palette that lets the products lead. We structured the catalogue into clear collections such as Face Brushes, Eye Brushes, Combos, and Deal of the Day, with a sticky promo bar for the SAVE10 offer, a search-led header, and a product page that shows strikethrough pricing with an automatic savings badge. The front end was engineered for speed and crawlability so listing and product pages load quickly and render correctly on small screens.
Results
The result is a clean storefront where shoppers move from hero banner to add-to-cart in a few taps, with press trust logos and offer messaging reinforcing confidence. Mobile pages settle quickly, the add-to-cart rate climbed against the prior setup, and the bounce rate fell. The build went live in eight weeks and holds a strong Lighthouse performance score on mobile.
CategoryWebDevelopment
