Challenge
Melino, a clinically formulated skincare brand, needed an online store that communicated its science-first positioning while making products easy to browse and buy. The brief was a clean, fast storefront that read as credible on desktop and converted well on mobile.
Solution
Dcrayons designed a minimal, lab-inspired visual system with a muted grey and white palette, generous whitespace, and a clear headline that frames the brand around skin science. We built a responsive storefront with a product grid carrying discount badges, a sticky promotional offer bar, and a streamlined catalogue and contact navigation. The mobile product page was given priority, with variant selection, an always-visible add-to-cart, social-proof urgency cues, and a fixed bottom navigation tuned for thumb reach.
Results
The launched store gives Melino a coherent, credible look that matches its clinical formulation story and reads cleanly across screen sizes. Mobile pages load quickly, the storefront returns a strong Lighthouse performance score, and the mobile-first product page lifted the add-to-cart rate in early reads. Bounce rate on the home page dropped compared with the prior setup.
CategoryWebDevelopment
