Challenge
Northern Tile Distributors, a Melbourne supplier of hybrid flooring, engineered timber and tiles, needed an online storefront where builders and homeowners could browse large product ranges and order at wholesale. The brief called for clear merchandising of hundreds of SKUs across collections, with pricing and sale visibility on both desktop and mobile.
Solution
Results
The storefront gives Northern Tile Distributors a clean way to present deep tile and timber ranges so builders can scan collections quickly and check pricing without friction. Pages load quickly on mobile and the catalog reached a strong Lighthouse performance score, while the streamlined browse-to-cart path moved the add-to-cart rate up in early testing. Bounce rate on category pages dropped after the redesign.
