Have you ever visited a website or used an application and tried to think how some site can immediately grab your attention? The solution is in great UI/UX design.
You may be unfamiliar with the UI/UX design, but in simple terms, it is just the process of improving your Web experience and making it more easy to use.
In this article, you will find out more about the role of UI and UX design in web and application development. Let’s first understand what both terms mean, proceed to the comparison of the two as well as leverage the opportunity and discuss some other features of the UI/UX design ecosystem.
What is UI Design?
UI (User Interface) refers to the appearance or the outer shell of a website or an application commonly associated with the buttons and colors, or font type, and the positioning of the application.
What is UX Design?
UX (User Experience) is how it all works. Is it easy to navigate? Are you able to either locate the items you need, without going into a state of frustration?
In short, UI and UX guarantee that your website looks and works nicely.
The Importance of UI UX Design:
Imagine this: you visit a website, and then after a few minutes it opens or else it has opened but you find that it takes a long time to open fully. Afterwards, for a long time it becomes rather not very clear and the menu is equally disordered while the text is rather illegible. What do you do? You bounce. Right?
Now think: you visit a website that is neat, and easy to navigate with clear layouts. It takes little time to load; it tells you where you must go, and it can even make you laugh with some nice words or a funny drawing. That’s where good UI/UX design comes into play, and if done right it creates a great first impression. This first impression is crucial because it sets the tone for the user’s experience, encouraging further interaction and trust in your brand.
Here are some reasons why a good UI/UX design is essential:
- Boost user engagement: If your website is visually attractive and easy to navigate, it convinces users to stay on it longer and browse the goods and services your brand offers. So, a good UI/UX design equals more user engagement.
- Establish your identity: A clean and corporate looking site will install confidence in the target audience; people tend to gravitate toward businesses that focus on good customer experiences. Also, if you allow customer feedback, you can pinpoint minor problems and resolve them before customers face them when they visit the website.
- Saves time and money: The best approach to avoid negative feedback on your website or app is to spend a good amount on a professional UI/UX design so that fewer changes are needed in the future. In other words, the introduction of an effectively designed UI/UX strategy from the early stages means you avoid extra costs of redesigning and considerable effort later.
- Enhances SEO performance: It should be noted that SEO ranking is one of the essential indicators for the success of a site. Appropriate UX design does not replace SEO but supports it to increase the site’s ranking in Google search. Good UX helps to have better page speed, improved mobile friendliness and overall improved user experience.
Final Thoughts
UI/UX design may seem like something that only large organizations with vast resources should be concerned about, but truth be told, in today’s increasingly digital environment, it matters for everyone. Everyone who has a website that doesn’t matter if it is a small blog, online store or a business website knows that good design is worth the money. It makes your site look better, makes people stay on your site and accomplish your purpose of having the site.
Thus, if your website is fully out-dated or does not attract as much traffic as you need, maybe it is high time you try the UI/UX design services. Just wait and see, your users will stick with your software because of the ease with which you made it to be used!