Refine. Convert. Scale.

An average conversion rate for a website is between 2 percent and 5 percent. Website conversion rates higher than 5% are considered to be “good” or above the average.

To enhance your website’s conversion rate, focus on several key areas such as optimising product pages for clarity and persuasion, streamlining the checkout process to reduce friction, implementing user-friendly navigation and search functionalities, leveraging persuasive copywriting and imagery, offering various payment options, and utilising customer reviews and testimonials to build trust.

Increasing traffic to your e-commerce website can be achieved through various tactics including search engine optimization (SEO) to improve your website’s visibility in search engine results pages, creating engaging and shareable content on your blog or social media channels, investing in pay-per-click (PPC) advertising campaigns such as Google Ads or Facebook Ads, collaborating with influencers or affiliates to reach new audiences, optimising product listings on online marketplaces like Amazon, and leveraging email marketing campaigns to nurture leads and encourage repeat visits.

Cart abandonment can be reduced by implementing strategies like sending personalised email reminders to users who have abandoned their carts, offering incentives such as discounts or free shipping to encourage completion of the purchase, simplifying the checkout process by minimising the number of steps required, providing guest checkout options, displaying trust symbols and security badges to reassure customers, and optimising your website for mobile devices to facilitate seamless browsing and purchasing.