One goal per engagement
Every plan is tied to one business goal you choose.
Your strategist works toward it and the monthly report shows it. No busy dashboards that mean nothing.
Build trust through smart positioning
Every Dcrayons engagement rests on six promises: results you can prove, a method you can check, and numbers your finance team can read.
One goal, full focus
Score plus tracking We tie every plan to one business goal you choose on the first call. Your strategist works toward it, and the monthly report shows where it stands. No busy dashboards that mean nothing.
A senior strategist on your account
Week one to week twelve The senior strategist who plans your work is the same person who runs it. No junior staff learning on your budget while you wait for results.
Real experience since 2016
Dcrayons toolkit We have helped brands grow since 2016. Every plan now also looks at how AI tools and search engines describe you, so buyers find the right story.
Free to leave at day 90
No yearly lock-in You stay month to month after the first 90 days. We earn the next 90 days every 90 days, and clients renew because the work keeps paying off.
Creative and Branding plus more
Work that builds over time Brand work sits inside our wider Creative and Branding service. Many clients add nearby services as the plan grows over each cycle.
Reports finance can read
Weekly call plus monthly summary You get a weekly call with your strategist and a simple monthly report tied to your goal. A clear report your finance team can read without help.
HOW DCRAYONS BRAND STRATEGY WORKS
How Dcrayons builds your brand plan in 90 days
A short walkthrough of how we work, from your free review in week one to clear, goal-linked reports by week twelve.
What is brand strategy?
It is the plan behind your brand. Three cards covering what it is, what makes us different, and how we measure the work on every account.
Step 1: What brand strategy covers
Definition Brand strategy sits inside our Creative and Branding service. We treat it as an ongoing program, not a one-off project. We scope it per account, run it over 90 days, and measure it against one business goal.
Step 2: Why our approach is different
Difference We have shipped this work since 2016. Today each plan also checks how AI tools and search engines describe you, next to the usual creative layer. Same goals at the end of the funnel, with newer methods at the top.
Step 3: How we measure progress
Measurement A simple Dcrayons Score review sets your starting point. A weekly call plus a clear monthly summary tracks your goal across the 90-day cycle. You stay free to leave at day 90.
What we set up on every account
What you get by default on every Dcrayons account
Each item below ties to a real number in your market and to how AI tools and search engines describe you. Set up and checked by the strategist on your account.
Dcrayons toolkit on every account
Our in-house toolkit checks your brand, fixes gaps, and reviews how AI tools and search engines describe you, so buyers find the right story.
Listing cleanup (new for 2026)
We audit and fix your entries on sites like Wikipedia, Wikidata, Crunchbase, G2, and Clutch so AI tools cite you correctly.
Included on every modern account, not a paid extra.
Dcrayons Score starting point
A clear review runs in week one.
It checks your signals across reach, depth, tracking, mentions, and how the work helps the business.
Weekly call plus monthly report
A weekly call with your strategist and a simple monthly summary tied to your goal.
The reporting rhythm is set in writing up front.
Free to leave at day 90
Month to month after the first 90 days.
You can stop at day 90, written into every agreement. We earn the next 90 days every 90 days.
Three tools behind every brand win
Score, Sequence, Repair. The review, the 90-day plan, and the toolkit we run on every account.
Dcrayons Score (Creative and Branding view)
A clear review of your brand. The Creative and Branding view covers the levers we measure on every account. Free on every proposal call.
Dcrayons Growth Formula (the plan)
The 90-day plan that links each step back to one business goal. We have refined it through years of client work.
DcrayonsAI (our toolkit)
Our in-house toolkit, used on every account to review your brand, fix gaps, and check how AI tools cite you.
How we deliver your brand plan
Three repeatable steps that build on each other across cycles.
Step 1: Score
A free brand strategy review in one business day. A clear look at where your brand stands today against your goal.
Step 2: Plan
A written 90-day plan tied to one goal you choose. A senior strategist on your account from week one. Free to leave at day 90.
Step 3: Compound
A weekly call and a simple monthly report. The work builds across cycles, so the groundwork in cycle one feeds the gains in cycle two.
Get your free brand review in one business day
A free review of your brand and the 90-day plan to close the gap.
+187%
Median revenue lift, year 1
Other Creative and Branding services
Brand work sits inside our Creative and Branding service. Most clients add nearby services as the program grows.
WHY DCRAYONS
Why Dcrayons brand work stands out
Win in a crowded market
Getting positioning right takes years of hands-on work. Dcrayons takes that off your plate so you can stay focused on running the business.
Fair monthly fees
Flat monthly pricing tied to the work, not your media spend. Your quote follows your free brand review.
People-led, AI-assisted
A senior strategist plus our toolkit on every account. The tools suggest; your strategist checks and ships the work.
Clear, honest reports
A weekly call and a simple monthly report. One goal drives the whole view.
No yearly contracts
Month to month after the first 90 days. You can stop at day 90, written into every agreement.
Everything under one roof
Your brand work and nearby creative work, one team and one strategist. No handoff gaps between agencies.
Experience across markets
500+ campaigns shipped across India, the US, the UK, and the UAE. The patterns carry; the tactics adapt to each market.
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The brand review is free. The 90-day plan is yours to keep.
Across our 485+ active retainers, the median 6-month gap we see for brands with no clear plan lands between Rs 5L and Rs 28L in missed revenue. Book the scoping call to size yours.
A free Dcrayons brand strategy review in one business day
A written 90-day brand strategy plan tied to one business goal
You can stop at day 90, no yearly lock-in
A senior strategist on every account; spots are limited
Question & Answer
Frequently asked questions
Real questions brand clients ask Dcrayons before signing on.
Most accounts show first real movement in 30 to 90 days, depending on your starting Dcrayons Score, scope, and market. Full payback usually lands by month 3.
Many agencies measure activity. We measure revenue, and we also track how AI tools and search engines describe you. We have done this work since 2016.
Retainers usually run Rs 1.8L to Rs 5L per month for single-market work. Multi-market or larger programs scale above Rs 7L.
No. You stay month to month after the first 90 days. You can stop at day 90, written into every agreement.
It is one of several Dcrayons Creative and Branding programs. Clients often start here and add nearby services as the work grows. See the full Creative and Branding overview at /services/creative-branding.
Get your free brand review in one business day
A free review of your brand and the 90-day plan.