One result per project
Every project is tied to ONE result you pick, like more leads or more sales.
Your strategist works to it and the monthly report shows it. No vanity dashboards.
Why clients trust our conversion work
Every Dcrayons conversion rate optimization project rests on six pillars: results you can prove, methods you can check, and numbers your finance team can read.
One result, agreed up front
Score + measurement Every project is tied to ONE result you pick on the first call, like more form fills or more checkouts. Your strategist works to that goal and the monthly report shows it. No vanity dashboards.
Senior strategist on the account
Week-one through week-twelve The senior person who plans your work is the same person who runs it. No junior account managers learning on your budget while you wait for results.
Doing this since 2016
Dcrayons toolkit We have been doing this since 2016 and have shipped work across India, the US, the UK, and the UAE. You get tested patterns that work, shaped to fit your market.
Free to leave at day-90
No annual lock-in Month-to-month after the first 90-day start. We earn the next 90 days every 90 days, and clients stay because the gains keep building. No annual lock-in.
Creative & Branding plus more
Programs that build over time Conversion work sits inside our wider Creative & Branding services. Clients often add nearby services as the wins stack up over time.
Reports your CFO can read
Weekly cadence + monthly summary Weekly call with your strategist plus a monthly summary tied to the result you chose. A simple numbers report your finance team can read without help.
HOW DCRAYONS CRO WORKS
How Dcrayons lifts your conversions in 90 days
A 90-second look at how a Dcrayons project runs, from your free Score readout in week one to a clear, revenue-linked report by week twelve.
What is conversion rate optimization?
Three cards covering what conversion rate optimization is, how Dcrayons does it differently, and how we measure it on every project.
Step 1: What conversion work is
Definition Conversion rate optimization means turning more of your current visitors into leads and sales. Dcrayons runs it as a full program, not a one-off job, planned for your account, sequenced over 90 days, and measured against one result.
Step 2: Why Dcrayons is different
Differentiation We start with what your visitors actually do, using A/B tests, heatmaps, and analytics, then fix the pages and steps that lose people. Same goal at the bottom of the funnel, sharper testing along the way.
Step 3: How we measure the work
Measurement A Dcrayons Score readout sets the baseline in week one. A weekly call plus a monthly summary your finance team can read tracks the result across the 90-day cycle. Free to leave at day-90.
What we test and fix on every project
What you get on every Dcrayons conversion project
Each item below maps to a real lever on your pages and checkout, run and checked by the senior strategist on your account. No guesswork, just tested changes you can see in the numbers.
A/B testing on key pages
We run real A/B tests on landing pages, forms, and checkout, then keep the winners.
You see what changed and what it earned, page by page.
Heatmaps and session review
Heatmaps and recordings show where visitors hesitate, scroll past, or drop off.
We use that to fix the steps that quietly lose you sales.
Dcrayons Score baseline
A Score readout in week one sets your starting point.
It tracks the signals that drive conversions across your pages, forms, and checkout flow.
Weekly call plus monthly report
A weekly call with your strategist plus a monthly summary your finance team can read, tied to the result you chose.
The reporting rhythm is set in the agreement.
Free to leave at day-90
Month-to-month after the first 90-day start.
You can walk away at day-90, written into every agreement. We earn the next 90 days every 90 days.
Three tools behind every conversion win
Score, Sequence, and our testing toolkit. The check-up, the 90-day plan, and the testing setup we run on every project.
Dcrayons Score (conversion check-up)
A full check-up of the pages, forms, and steps that decide whether visitors act. It points to the biggest wins first. Free on every proposal call.
Dcrayons Growth Formula (90-day plan)
The 90-day plan that ties every test and fix back to one result you pick. It keeps the work focused on revenue, not busywork.
Dcrayons testing toolkit
Our testing and analytics setup for A/B tests, heatmaps, and tracking, so every change is measured before it ships site-wide.
How Dcrayons runs your conversion work
Three repeatable steps that build on each other across cycles.
Step 1: Score
Free Dcrayons Score readout in one business day. A clear check-up of your pages and checkout, mapped to your revenue baseline.
Step 2: Plan
A written 90-day plan tied to one result you pick. A senior strategist on the account from week one. Free to leave at day-90.
Step 3: Compound
Weekly call plus a monthly report your finance team can read. The wins build across cycles, since fixes in cycle one feed gains in cycle two.
Get my Dcrayons CRO Score in one business day
A free check-up of your pages and checkout, plus the 90-day plan to close the gap.
+187%
Median revenue lift, year 1
Other Creative & Branding services
Conversion work sits inside our Creative & Branding services. Most clients add nearby services as the program builds over time.
WHY DCRAYONS
Why clients pick Dcrayons for conversion work
Win in a crowded market
Lifting conversions well takes years of hands-on experience. Dcrayons takes the work off your plate so you can stay focused on running the business.
Affordable retainers
Flat monthly pricing tied to the work, not your ad spend. Your quote is anchored to your Score readout.
Senior people, real testing
A senior strategist plus our testing toolkit on every account. Tools suggest; the strategist checks and ships the change.
Clear, honest reports
A weekly call plus a monthly summary your finance team can read. One result drives the report.
No long-term contracts
Month-to-month after the first 90-day start. You can leave at day-90, written into every agreement.
Everything under one roof
Conversion work plus nearby creative and branding work, one team, one strategist. No agency handoff seams.
Work across markets
500+ campaigns shipped across India, the US, the UK, and the UAE since 2016. Patterns carry over; tactics adapt per market.
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The Score is free. The 90-day plan is yours to keep.
Across our 485+ active retainers, brands without a focused conversion program leave roughly Rs 5L to Rs 28L on the table over six months. Book the scoping call to size yours.
Free Dcrayons Score readout in one business day
A written 90-day plan tied to one result you pick
Free to leave at day-90, no annual lock-in
A senior strategist on every account; capacity is limited
Question & Answer
Frequently asked questions
Real questions buyers ask Dcrayons before signing on.
Most projects show first movement in 30 to 90 days, depending on your starting Score, scope, and market. Full payback usually lands by month 3.
Many agencies measure activity. Dcrayons measures revenue. We test your pages and checkout, keep what wins, and report the result your finance team cares about.
Retainers usually run Rs 1.8L to Rs 5L per month for a single-region program. Multi-region or larger programs go above Rs 7L.
No. Month-to-month after the first 90-day start. You can leave at day-90, written into every agreement.
Conversion work is one of several Dcrayons Creative & Branding programs. Clients often start here and add nearby services as the program builds. See the full Creative & Branding overview at /services/creative-branding.
Get my Dcrayons CRO Score in one business day
A free check-up of your pages and checkout, plus the 90-day plan.