Project Overview
Client: Deztination Villa
Platform: SEO & Google Ads
Industry: Hospitality
Deztination Villa offers luxury villa rentals with premium amenities. They needed digital marketing services to increase online visibility and drive more bookings.
The Challenge
The client faced several challenges:
- Low visibility in local and travel searches
- High competition from OTAs and other villas
- Need for direct bookings to reduce commission costs
- Limited online presence and brand awareness
- Seasonal booking fluctuations
Our Solution
Dcrayons implemented a comprehensive digital marketing strategy:
- Local SEO optimization for villa rentals
- Google Ads campaigns targeting travelers
- Keyword strategy for hospitality searches
- Content optimization for the website
- Google Business Profile optimization
- Performance tracking and optimization
Results
The marketing campaigns delivered strong results:
- Significant increase in organic traffic
- Higher visibility for location-based searches
- Improved direct booking rates
- Lower cost per acquisition through Google Ads
- Better brand visibility in the region
Services Provided
SEO, Google Ads, Local SEO, Content Optimization