Project Overview
Client: Keratine Professional
Platform: Amazon
Industry: Hair Care
Keratine Professional offers premium keratin-based hair care products including shampoos, conditioners, and treatments. They needed Amazon optimization to increase visibility and sales.
The Challenge
The brand faced several challenges:
- Highly competitive hair care category on Amazon
- Need for professional brand presentation
- Complex product benefits to communicate
- Building credibility as a professional brand
- Standing out among established competitors
Our Solution
Dcrayons implemented a comprehensive Amazon strategy:
- Hair care category keyword research
- Professional product listing optimization
- A+ Content highlighting keratin benefits
- Before/after imagery and testimonials
- Backend keyword optimization
- Review and rating strategy
Results
The optimization delivered impressive results:
- Improved rankings for hair care keywords
- Higher conversion rates on product pages
- Increased brand credibility
- Better customer engagement with A+ Content
- Sustainable sales growth
Services Provided
Amazon Marketing, Product Optimization, A+ Content, Keyword Research