Amazon MarketingJun 12, 2024

MTouch seeks an SEO-friendly Amazon strategy to showcase its innovative smartwatches and cell phones, boosting visibility and sales with cutting-edge technology.

Client: MTouch
Platform: Amazon
Industry: Consumer Electronics (Smartwatches and Cell Phones)

Project Overview:

MTouch, a brand specializing in both smartwatches and cell phones, aimed to enhance their Amazon storefront to improve product visibility, increase sales, and build brand loyalty. They sought a storefront that effectively showcased their range of products and communicated the unique features and benefits of each item.


  • Brand Differentiation: Differentiating MTouch’s products from competitors in a crowded market.
  • Product Visibility: Enhancing product discoverability amidst a vast array of similar products on Amazon.
  • Customer Engagement: Creating engaging and informative content to drive customer interest and conversions.
  • Review Management: Encouraging positive reviews and managing customer feedback to build trust and credibility.
  • Advertising Strategy: Implementing effective advertising campaigns to boost product visibility and sales.

Our Approach:

Brand Differentiation:

  • Enhanced Brand Store: Designed a custom Amazon Brand Store that highlighted MTouch’s innovative features, such as high-resolution displays, waterproof capabilities, and dual SIM functionality, with a focus on high-quality visuals and detailed descriptions.
  • A+ Content: Developed rich A+ Content for product listings, showcasing the unique features and benefits of each smartwatch and cell phone, including high-resolution images, comparison charts, and user guides.

Product Visibility:

  • SEO Optimization: Conducted keyword research to optimize product titles, bullet points, and descriptions, ensuring high visibility in search results.
  • Strategic Categorization: Placed products in relevant categories and subcategories to improve discoverability.

Customer Engagement:

  • Enhanced Product Listings: Used high-quality images, informative videos, and customer testimonials to create engaging and persuasive product listings.
  • Promotional Campaigns: Designed and executed time-limited offers and discounts to attract and retain customers.

Review Management:

  • Review Request Automation: Implemented automated review request systems to encourage satisfied customers to leave positive feedback.
  • Customer Service: Established a responsive customer service protocol to address concerns and resolve issues promptly, fostering positive reviews.

Advertising Strategy:

  • Sponsored Ads: Leveraged Amazon Sponsored Products and Sponsored Brands ads to increase product visibility and drive traffic to the storefront.
  • Targeted Campaigns: Developed targeted ad campaigns based on customer demographics, interests, and purchasing behaviors to maximize ROI.


  • Increased Sales: MTouch experienced a significant increase in sales volume and revenue on Amazon following the storefront enhancement.
  • Improved Visibility: Optimized listings and effective advertising strategies led to higher product rankings and visibility.
  • Enhanced Customer Engagement: Rich A+ Content and engaging product listings resulted in higher customer engagement and conversion rates.
  • Positive Reviews: The number of positive reviews increased, enhancing the brand’s credibility and attracting more customers.
  • Brand Loyalty: Customers appreciated the detailed product information and responsive customer service, leading to increased brand loyalty and repeat purchases.


Our collaboration with MTouch resulted in a compelling and effective Amazon presence that drives sales and resonates with tech-savvy consumers. By integrating the brand’s innovative features into every aspect of the storefront and implementing strategic advertising, we successfully increased visibility, engagement, and customer satisfaction.


“Dcrayons has significantly improved our Amazon storefront. Their expertise in optimizing our listings and enhancing our brand presence has led to a substantial increase in sales and positive reviews. We highly recommend their services!” — MTouch Team

Before Dcrayons 

With Dcrayons


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