In the world of business, entrepreneurs, and entrepreneurship, visibility often matters as much as profitability. While many entrepreneurs focus solely on maximizing profits and scaling revenues. On the other hand modern brand growth, and marketing strategies demand something more that is mass brand awareness. One of the most trending examples of the trend is Hardik Kothiya, the founder and MD of Rayzon Solar and Rayzon Green, who recently chose to appear as a New Shark on Shark Tank India Season 5.
Even after establishing a successful business with a turnover of ₹2,830 crore this financial year, Hardik realized that many people were still unaware of his brand, its impact and contribution to sustainable energy solutions. His decision to appear on Shark Tank India Season 5 is not just about funding, it is a strategic move for PR and brand marketing.
Let’s explore why Shark Tank India Season 5 serves as a powerful promotional platform and how Hardik Kothiya is leveraging it for brand growth.
Hardik Kothiya: Biography & Career Journey
Hardik Kothiya, aged 35, is one of India’s most promising entrepreneurs in the renewable energy sector. He started his journey with a vision to make solar energy accessible and sustainable for households and businesses, making their life easier. Over the years, he founded Rayzon Solar in the year 2017 and Rayzon Green in 2018 with his Co-founder Chirag Nakrani
Under his leadership:
- Rayzon Solar achieved a turnover of ₹2,830 crore this year.
- Rayzon Green became a recognized name in sustainable energy solutions across India.
- The companies have delivered innovative solar solutions for commercial, industrial, and residential clients.
Despite these accomplishments, Hardik realized that brand awareness was limited, even among the key stakeholders and potential customers. This realization drove him to Shark Tank Season 5 seeking strategic PR and marketing visibility rather than just investing.
Shark Tank India Season 5: A Marketing Powerhouse
Shark Tank India, started in 2021 is now in its 5th season, and has become a unique platform where businesses are showcased to millions of viewers across television and different digital platforms. Unlike traditional advertisements, Shark Tank India offers:
- Genuine storytelling: Entrepreneurs explain and share their journey, challenges, and innovations, which creates a strong emotional connection with the audience.
- High-intent visibility: Viewers searching for products and brands like Rayzon Solar are already inclined to trust and engage.
- Media amplification: Appearances are widely covered by news outlets, social media, and online business publications, creating free PR and virality.
For Hardik Kothiya, this exposure was more like an opportunity to bring his brand into mainstream awareness and highlight his company’s achievements beyond revenue numbers.
Why Shark Tank for PR Promotion & Marketing?
It might seem confusing and surprising that a company generating ₹2,830 crore in turnover would seek a reality TV platform for brand awareness. But the answer lies in the modern marketing dynamics:
- Visibility Over Funding:
Hardik’s company is not in a position for additional funding, rather it is only concerned with recognition and brand awareness. Shark Tank India does that instantly for him and his brand by giving them millions of views, something that traditional advertising takes a long time to reach.
- Thought Leader Positioning:
Hardik’s appearance on Shark Tank introduces him as a visionary entrepreneur in renewable energy, differentiating him from his competitors.
- Opportunities in Content Marketing:
Shark Tank episodes generate reusable content that can be used widely to promote the brand and attract people through clips, reels, social posts, podcasts, interviews, etc. on digital platforms.
- Brand Trust & Credibility:
Audiences tend to perceive that the businesses featured on Shark Tank as reliable and trustworthy, boosting both customer confidence and investor interest simultaneously.
Even the high-revenue generating company Rayzon Solar is not shy to use Shark Tank India for brand promotion, it only proves that visibility and recognition are more important sometimes than the need for funding.
Contentpreneurship vs Entrepreneurship
One of the most interesting aspect of Hardik Kothiya's strategy is the transition from straight entrepreneurship to contentpreneurship:
- Entrepreneurship focuses on building business profitably.
- Contentpreneurship focuses on storytelling and content to create brand equity, influence people, and develop a faithful audience.
Hardik's decision to be a judge in Shark Tank India is the embodiment of contentpreneurship. Despite having a multi-crore turnover, he recognizes that business growth is limited if brand awareness remains low.
Thus, through the combination of his business success and the vast viewership of Shark Tank India, he is situating Rayzon Solar as both profitable and influential in the renewable energy space.
How Shark Tank Amplifies Rayzon Solar’s Digital Marketing Strategy
Looking from a digital marketing strategy perspective, Shark Tank India functions as a content multiplier. The show clips, interviews, and behind-the-scenes moments are shared on social media, news, and business blogs. Through this organic digital amplification, long-term brand awareness has been created, which can be easily integrated into the paid campaign, SEO content, and social media growth plan. The timing of the search engine interest is also very good.
People search for Rayzon Solar Shark Tank India, Hardik Kothiya Shark Tank or Hardik Kothiya business growth, generating high-quality leads and potential partnerships. By combining television exposure with a targeted digital marketing strategy, Hardik Kothiya ensures that Rayzon Solar not only captures attention but also converts it into meaningful business opportunities.
How Shark Tank India Boosts Rayzon Solar’s Marketing
Shark Tank Season 5 amplifies Rayzon Solar’s marketing through multiple channels:
- Mass Media Exposure: The brand is exposed to millions of viewers every week to potential clients, partners and investors.
- Digital Amplification: YouTube, Instagram, LinkedIn, and other social media will enable the campaign to reach beyond TV with repurposed clips of the show.
- Authority & Credibility: Rayzon Solar is a recognized and reputable and innovative brand in the renewable energy space due to the fact that it will be featured with the list of the top investors.
- Audience Engagement: Shark Tank makes the audience curious about the product or service, which leads to organic leads and inquiries.
- PR Value: Shark Tank episodes are regularly reported on by news outlets, blogs, and business portals obtaining Rayzon Solar free media coverage in lakhs of rupees.
The Marketing Strategy Behind Shark Tank
Hardik Kothiya’s appearance is part of a strategic PR plan:
- Pre-Show Teasers: Interviews, short clips, social media posts, and videos in the form of short clips generate anticipation.
- Episode Reveal: Storytelling around Rayzon Solar’s journey emphasizes innovation and credibility.
- Post-Show Amplification: Reposting clips, sharing behind-the-scenes content, and leveraging media coverage maximizes reach and engagement.
This combined strategy is the way to make sure that the brand benefits far beyond the episode’s airing, establishing Rayzon Solar a household name when it comes to renewable energy.
Overall Summary
Hardik Kothiya’s decision to be on the Shark Tank India Season 5 highlights a paramount lesson to a contemporary company:
Even businesses with multi-crore turnover would require marketing and brand recognition to expand further. It is not only financing that will make a brand known.
Having combined entrepreneurship and contentpreneurship, Hardik is not only presenting the success of Rayzon Solar but also positioning it for future growth, strategic alliances, mass audience recognition, and brand awareness.
Shark Tank India has evolved from being a reality TV show into a platform where storytelling, visibility, and credibility combine to elevate a business presence beyond numbers. Hardik Kothiya’s move demonstrates for entrepreneurs that revenue growth and marketing both go hand-in-hand simultaneously.