In today’s business environment, success is no longer measured only by revenue earned and profitable figures. In the modern scenario of digital-first brands and attention-driven markets, visibility, trust, and recalls are often determined by how far a company can scale. Many entrepreneurs build strong businesses but remain unfamiliar names to the wider public, and that gap can quietly limit future growth and expansion.
The striking example of this modern branding reality is Kanika Tekriwal, Founder and CEO of JetSetGo, who entered the spotlight as a new shark on Shark Tank India Season 5. Despite building one of India’s most recognized private aviation platforms with a turnover of ₹352 crore, Kankia’s decision to join Shark Tank India, was an intentional strategic marketing and brand expansion move rather than driven by capital needs.
Let’s find out why Shark Tank Season 5 serves as a powerful marketing platform, how it supports JetSetGo’s business expansion. And how Kanika Tekriwal is taking maximum advantage of it for building brand authority and strategic expansion.
Kanika Tekriwal: Biography, Career Journey, and Business Scale
Kanika Tekriwal, aged 35, is one of the most prominent and influential entrepreneurs in the aviation and mobility sector. In her early 30s, Kankia founded JetSetGo in 2014 with a vision to democratise private aviation, making chartered flights, air ambulances, and cargo-related aviation more accessible and efficient.
Key Highlights of Kanika Tekriwal’s Professional Journey:
- Founder & CEO of JetSetGo
- Built a full-stack aviation platform covering charter services, medical evacuation to logistics, and more.
- Company turnover: ₹352 crore
- Recognised globally for innovation in aviation and startup leadership
- Known for combining operational excellence with technology-driven solutions
JetSetGo has redefined the way individuals, corporations, and emergency services access private aviation in India. With a reported turnover of ₹352 crore in 2025, the company had already acquired a significant scale and operational maturity. However, its mass-market brand recall was still not equal to the success of business, just like many other high-value B2B and premium-service brands.
The gap between revenue scale and public recognition is the very reason why Shark Tank India Season 5 was a calculated brand marketing move and not merely a visibility-driven appearance.
Shark Tank India Season 5: More Than a Startup Pitch Show
Since its launch in 2021, Shark Tank India has gradually transformed into one of the country’s most influential business media platforms. Its new Season 5 launched on 5th January 2026, represents a phase of maturity of the show where founders, investors, and brands are evaluated not just dealmakers but also as public authorities.
Unlike conventional advertising, Shark Tank India offers:
- Long-form storytelling based on actual and real business journeys
- High-trust exposure, as viewers link Sharks with credibility and success
- Multi-platform amplification, through TV, YouTube, OTT, social media, and news portals
For a company like JetSetGo, this platform provides earned attention, rather than purchased attention, which is important in the current marketing scenario.
Shark Tank as a Strategic Marketing Platform
It might seem surprising that a founder leading a ₹352 crore business would choose a television show for brand expansion and growth. However, this decision clearly shows how marketing dynamics have changed in recent years.
1. Visibility at National Scale
Shark Tank India gives instant access to millions of high-intent viewers. Grabbing the same reach and attention through traditional advertising would require sustained high-budget campaigns.
2. Founder-Led Brand Authority
Kanika Tekriwal's presence as a Shark in Shark Tank India positions her not only as an investor and a business operator but also as an industry thought leader. This strengthens and elevates the credibility and trust of JetSetGo among the audience without any active promotion.
3. Trust Transfer Effect
Audiences tend to trust brands associated with Shark Tank in any way, because the platform itself is perceived as selective, transparent, and expertise-driven.
4. Strategic PR Without Hard Selling
Shark Tank allows brands to tell their stories instead of trying to sell their product—thus making the exposure more real and unforgettable.
Even after building a company with a turnover of ₹352 crore, JetSetGo benefits from visibility-led expansion, proving that marketing remains relevant at every growth stage of a business.
How Shark Tank India Season 5 Supports JetSetGo’s Marketing Ecosystem
From a digital marketing strategy's viewpoint, Shark Tank functions as a content and demand-generation engine. After every episode the audience actively tends to search Sharks for terms like Kanika Tekriwal Shark Tank, JetSetGo founder, etc. The Business Media publishes founder profiles, interviews, podcasts, etc alongside, creating high-intent brand searches, adding long-term visibility and credibility.
Contemplating this, the social media platforms utilize this exposure through clips, reactions, reels, etc. and more, beyond the television. This, together, creates a compounding digital effect where a single appearance not only strengthens SEO performance but also improves brand recall, founder profiles, and partnerships and increases trust level for both the brand and the founder Shark.
Marketing Impact of Shark Tank on JetSetGo
Shark Tank India Season 5 has a marketing impact on JetSetGo across several dimensions:
- Mass Awareness: Exposure during the weekly prime time slot brings the brand not only to the eyes of the aviation insiders but also to the general audience.
- Digital Reach: Clips, interviews, and reels extend the reach on LinkedIn, Instagram, YouTube, and also on business portals.
- Authority Positioning: Being with major investors strengthens JetSetGo's position as a leader in the industry.
- Inbound Interest: Organic leads and partnerships are created by searches that have been generated as a result of curiosity.
- PR Value: The earned media coverage has given the brand an exposure that is worth several crores without any direct advertising costs involved.
All these integrated exposures contribute to JetSetGo getting transformed from a successful aviation company into a widely recognized business brand.
The Strategic Timing of Shark Tank Season 5
Kanika Tekriwal's participation in Shark Tank Season 5 is also about timing. The transition of India's startup ecosystem towards maturity has resulted in aspects like credibility, governance, and leadership visibility no longer being considered only during the competition but also in connection with rapid growth.
Shark Tank offers a platform where:
- Business maturity is showcased
- Leadership depth is highlighted
- Long-term vision is communicated
This not only creates opportunities for JetSetGo's customer growth but also leads to strategic partnerships, policy conversations, and trust at the enterprise level.
Overall Summary
The participation of Kanika Tekriwal in Shark Tank India Season 5 is reflecting a significant lesson for modern businesses, as revenue builds companies, but visibility builds brands.
Even though JetSetGo already has a ₹352 crore turnover, it still stands to gain from mass recognition, founder-led authority, and strategic storytelling. Shark Tank has transformed into a marketing, PR, and validation platform where the business stories matter as much as the balance sheets.
By using this platform, Kanika Tekriwal is not just expanding JetSetGo’s reach and visibility of JetSetGo, but she is also securing the brand’s future to become a major player in the long-term based on its relevance, trust, and influence in India’s evolving business landscape.