This has shown that Zomato, which is one of the most successful food delivery websites in India, is innovative and can think, yet again. The business has declared a partnership with Cars24 in a creative partnership, which is the start of a new source of revenue - the transformation of delivery bags into mobile advertising billboards.
The association does not only indicate the intention of Zomato to expand its business model beyond food delivery, but it also illustrates how the brands can leverage their current resources to produce more marketing value. With the delimiting between digital and outdoor advertising shifting, this project is a new progressive strategy of brand presence in the competitive market of India.
A Fresh Spin on Outdoor Advertising
Zomato already has an established image in cities, the delivery bags are recognizable at first sight with red color and bold logo. Thousands of delivery partners ride the crowded streets, residential areas, and corporate areas every day, and this makes the Zomato brand ubiquitous.
Through the cooperation with Cars24, Zomato is changing this visibility into a real-life advertising venture. The new project transforms each delivery bag into an advertising billboard on wheels, exposing the Cars24 brand to potential viewings throughout the city, towns, and communities every day.
The strategy is a smart play on the one of the biggest assets of Zomato a huge number of delivery people. This partnership provides an affordable and dynamic marketing channel, which targets consumers in real-life environments instead of spending a lot of money on the conventional billboards or online marketing campaigns.
The Strategic Advantage for Cars24
In the case of Cars24, which is one of the most popular used car marketplaces in India, this partnership is a kind of a rare opportunity to access the potential customers. During a time when the delivery riders are on the highway, about housing complexes, and in the market areas, the brand is exposed at a high frequency and hyperlocal.
As opposed to stationary billboards which are placed in one location, the delivery bags used by Zomato move through the cityscapes and this ensures that the company maximizes its impact during the day. Such mobile outdoor advertisement does not only help to achieve wider coverage but also enables the brand message to be new and updated among the urban population.
In addition, as consumers spend more time online and in the street after the pandemic, the hybrid approach of digital and physical presence will make Cars24 remain at the top of the minds of those who might soon be interested in selling or purchasing a car.
Monetizing Everyday Assets: A New Revenue Stream for Zomato
Although Zomato is recognized as the provider of the food delivery service and restaurant discovery services, the company had always aimed at the diversification of revenue streams. Since the launch of Zomato Gold and grocery delivery, the brand has not been afraid of innovations as it has been experimenting with cloud kitchens.
The new move is the gateway to a completely new advertising vertical one that has the potential of being very scalable. Having tens of thousands of riders in India, it will be possible to provide advertisers with city-based, campaign-based, or seasonal delivery bag placements on Zomato.
Think of upcoming movie launches, drinks, or tech start ups utilizing this platform to attract millions of consumers with everyday visibility. The idea fills the void between digital marketing and on the ground branding, the area that is experiencing the entry of leading brands with the assistance of the best digital marketing company in Delhi and other major marketing centres.
Why This Move Matters in the Era of Integrated Marketing
In the age of digital dominance, it might seem counterintuitive for brands to invest in physical advertising formats. Yet, the smartest campaigns today are integrated — blending online reach with offline presence.
Zomato’s delivery bag ads are a brilliant example of this hybrid approach. They combine the tangibility of out-of-home (OOH) advertising with the data-driven precision of digital marketing. With technologies like QR codes and location-based analytics, these mobile billboards can even direct users to online platforms, bridging both worlds seamlessly.
For marketers, this partnership offers valuable insights into how innovative advertising channels can extend brand storytelling beyond screens. Many businesses already consult the best digital marketing agency in Delhi to create such integrated strategies — combining physical brand activations with digital engagement for maximum impact.
A Win-Win for Delivery Partners Too
This initiative also brings potential benefits for Zomato’s delivery partners. By turning their bags into ad spaces, Zomato may explore revenue-sharing models, offering riders additional income opportunities.
Such partnerships not only enhance Zomato’s brand perception as an inclusive, forward-thinking company but also improve rider satisfaction and loyalty — critical factors in a competitive delivery market.
For brands, this creates a positive social impact angle — associating their campaigns with opportunities for gig workers adds an element of goodwill and authenticity that resonates with socially conscious consumers.
The Broader Impact on the Advertising Landscape
This partnership could be a turning point in how Indian brands perceive outdoor and hyperlocal marketing. As cities grow denser and attention spans shorter, traditional billboards often fail to stand out. Mobile ads, however, are unavoidable — they move with traffic, blend into daily life, and reach audiences across demographics.
If successful, this collaboration might inspire other delivery platforms, courier services, and logistics companies to explore similar monetization models. Imagine a future where Swiggy, Blinkit, or Dunzo riders also become mobile advertising ambassadors for leading brands.
For agencies, this opens new doors for creative campaign planning. The best digital marketing company in Delhi, for instance, could help brands design location-based campaigns that complement Zomato’s ad reach — integrating online retargeting, influencer marketing, and mobile ads into one cohesive strategy.
How Brands Can Leverage This Opportunity
Brands looking to capitalize on Zomato’s new advertising platform should focus on relevance and creativity. Since the space on each bag is limited, the message needs to be simple, bold, and memorable.
To make the most of this medium:
- Use bold visuals and concise taglines – The design must capture attention in seconds.
- Incorporate QR codes or short URLs – Drive offline viewers to digital landing pages for engagement and conversion tracking.
- Sync with digital campaigns – Combine the physical visibility from Zomato bags with digital retargeting for a seamless brand experience.
- Work with marketing experts – Partnering with the best digital marketing agency in Delhi can help tailor the creative direction, ensuring consistency across channels and maximizing ROI.
Looking Ahead
Zomato’s partnership with Cars24 is more than just an advertising experiment — it’s a signal of how modern companies are reimagining their assets. By viewing its delivery ecosystem as an advertising platform, Zomato has once again reinforced its reputation as a tech-driven innovator in the Indian business landscape.
As digital marketing evolves, physical and online experiences will continue to merge. Brands that recognize this shift — and partner with the best digital marketing company in Delhi or similar experts — will be the ones that stand out in a saturated market.
This initiative proves that creativity, data, and everyday visibility can come together to create powerful, scalable marketing solutions. With delivery riders turning into brand ambassadors, Zomato is not just delivering food anymore — it’s delivering the future of advertising.
Overall summary
Zomato’s move to turn its delivery bags into mobile billboards in collaboration with Cars24 is a testament to the power of innovation in marketing. It redefines how brands can reach audiences in the real world while complementing digital efforts. For marketers, advertisers, and agencies, this partnership sets a new benchmark for creative monetization — and a reminder that the next big idea might just be riding past you on a scooter.